Aptara

OCTOBER 20, 2014

B2B marketers seek purposeful content, strong organization. Firms must reach prospects and give them solid enticement to buy, just as though they were running standard B2C campaigns, but with the extra pressure of their target market being made up of entities that must commit huge portions of their budget to such purchases.

Market 40

Market Organization Content Sales 40

Aptara

NOVEMBER 16, 2014

B2B marketers finding continuous value in content. Therefore, it has been important for B2B marketers to ascertain that they are influencing the purchase funnel with these offerings. The value of such content becomes apparent, however, when considering the nature of the B2B sales process. Sun, 11/16/2014 - 13:04.

Market 40

Market Content Sun Trust 40

Aptara

SEPTEMBER 18, 2014

Marketing content: What do viewers really want? When developing content meant to sell a company's message, whether it's developed in-house or externally, it's important for leaders to ensure their offerings hit the mark with consumers and keep them coming back. Thu, 09/18/2014 - 22:20. aptaraeditor.

Market 40

Market Content Sales Suite 40

Aptara

OCTOBER 3, 2014

B2B marketing succeeds through careful content curation. B2B marketing is more similar to B2C operations than some organizations may believe. This means that rather than trying to sell to faceless corporations, B2B marketers should make a practice of getting in their prospect's heads and considering what they really want.

Market 40

Market Content Sales News 40

Aptara

OCTOBER 23, 2014

Digital magazines: A growing, changing market. This confluence can ease consumers into a new era and ensure great content finds an audience. Folio recently spoke with UBM Tech Chief Community Officer Kelly Damore. Thu, 10/23/2014 - 13:49. Digital Content Development. aptaraeditor. B2B Publishing.

Digital 40

Digital Market Change Confluence 40

Aptara

JUNE 19, 2014

Marketing-focused eBooks are a great motivator. When it's time to display a company's expertise, the marketing department has several options, divided up by how long the content will take to consume and what level of detail it delves into. Fri, 06/20/2014 - 00:52. Digital Content Development. aptaraeditor.

eBook 40

eBook Market Internet Expertise 40

Learning Pool

JUNE 15, 2021

learning technology markets, has today agreed to a new investment from Marlin Equity Partners (“Marlin”), a global investment firm with over $7.6 Cardinal invests its own capital alongside institutional funders to support entrepreneurs and corporate management teams as well as real-estate investors and developers. About Learning Pool.

Compliance Training 98

Compliance Training Brandon Hall Director Global 98

Learnnovators

MAY 31, 2014

This led us to conduct research on the tools and techniques for developing mobile apps for learning, and have been sharing our findings with the community since then. Published on 31-May-2014. The system consists of a complete set of documents that constitutes what we DO. What were your experiences with your first internal app?

Mobile 154

Mobile Performance Support Mobile Learning Offline 154

Vitalyst

AUGUST 31, 2020

As of last year, women represent 37% of Microsoft’s company’s executives across the world, including three of the largest global markets —an admirable 13% over the average in the US. Back in 2014, the percentage of women working at Vitalyst hovered around 26%. Taking steps toward change.

Microsoft 52

Microsoft Diversity Training Statistics Performance Support 52

Learnnovators

MAY 31, 2014

This led us to conduct research on the tools and techniques for developing mobile apps for learning, and have been sharing our findings with the community since then. Published on 31-May-2014. The system consists of a complete set of documents that constitutes what we DO. What were your experiences with your first internal app?

Mobile 100

Mobile Performance Support Mobile Learning Offline 100

Aptara

JULY 25, 2014

When working on eBook creation , it's important to get the whole team on board to ensure the content doesn't go to waste. Business 2 Community contributor Jean Spencer recently gave several hints that can keep organizations on task and engaged, boosting their hopes for launching eBook content that connects. B2B fundamentals.

eBook 40

eBook Design Calendar Trust 40

Training Industry

JANUARY 11, 2016

Principled Technologies, a “fact-based” marketing company, began offering e-learning services a few years ago, and this component of its business has expanded with the acquisition of Weejee Learning, a custom learning design and development company.

Blended Learning 40

Blended Learning Technology Cornerstone Portfolio 40

Aptara

AUGUST 14, 2014

There is a need to actually capture client interest through a content strategy, but some organizations don't capitalize on this element of production. According to Business 2 Community contributor Christina Beischl, sometimes SEO is the only goal. Thu, 08/14/2014 - 16:57. Digital Content Development. aptaraeditor.

Content 40

Content Community Engineering Market 40

Aptara

DECEMBER 16, 2014

Content gaining importance as B2B buyer profiles change. Detailed content creation is an integral part of B2B sales, as these materials fill a role that marketing officials cannot. According to Business 2 Community contributor Larry Levy, it is a change in that funnel that has made content so important in the first place.

Change 40

Change Content Community Sales 40

Aptara

APRIL 10, 2014

With advanced content technology , companies can easily disseminate sharp, engaging mobile content as part of their resources for employees or marketing strategies directed at customers. Thu, 04/10/2014 - 16:46. Do you know the ROI of your mobile strategy? aptaraeditor. B2B Publishing. Consumer & Trade Publishing.

ROI 40

ROI Metrics Mobile Strategy 40

Aptara

JULY 16, 2014

Companies creating content for B2B marketing and outreach have had to go mobile in the past few years to keep consistently reaching their prospects. One good way to predict the future of enterprise mobility is to figure out which hardware and software producers are making concerted efforts to win over the business community.

IBM 40

IBM Apple Microsoft Enterprise 40

Aptara

SEPTEMBER 16, 2014

Many businesses need better B2B content strategies. Content" implies a weighty offering in the B2B space, materials that will enlighten the readers, listeners or viewers and give them a positive experience that pure marketing cannot. He noted extensive use of gates on content tends to weaken SEO hugely, a major consideration.

Content 40

Content Strategy Business Survey 40

Aptara

NOVEMBER 20, 2014

Tech-focused innovations rarely stay stagnant for long, and content production and distribution methods are certainly prone to this effect. There is a difference between delivering a token content marketing strategy and really owning this approach. Thu, 11/20/2014 - 18:44. Digital Content Development.

Mobile 40

Mobile Content Convert Attention 40

Aptara

OCTOBER 31, 2014

B2B content exists to spread valuable information. B2B marketing is slightly different from the B2C variety, not in the end goal, but in the path it takes to get there. A recent Internet Explorer piece reported on comments made by Oracle's Kristin Farwell at the OpenWorld industry gathering on the subject of B2B content marketing.

Informal 40

Informal Content Oracle PDF 40

Aptara

AUGUST 11, 2014

Business 2 Community contributor Max Stinson recently explained how to use the latter type of content to ensnare the attention of potential buyers. He stated that there is a market for formative information, and organizations that skip over it may be missing out on opportunities. Mon, 08/11/2014 - 14:06. Call to action.

Knowledge 40

Knowledge PDF Convert Market 40

Aptara

OCTOBER 28, 2014

To create this type of offering on a regular basis, it's good for B2B content production teams to develop strategies and heed best practices. Researching the market. The source revealed that no matter how organizations approach content marketing, they are doing plenty of it. Wide-ranging content.

Organization 40

Organization Benefits Content ROI 40

Aptara

AUGUST 8, 2014

This can hold true for internal documents, B2B content and consumer-facing assets alike. Business 2 Community contributor Dennis Shiao explained that there are more opportunities to engage with this type of material. Compelling marketing websites. Fri, 08/08/2014 - 15:56. Digital Content Development.

Interactive 40

Interactive Benefits Content PDF 40

Aptara

JANUARY 9, 2014

Mobile content development cannot be approached the same way as desktop-focused materials, as there are unique considerations associated with the mobile platform. Mobile access mandatory O'Neill pointed out that the potential market for mobile content has grown exponentially in recent years. Thu, 01/09/2014 - 16:46.

Mobile 40

Mobile Flash to HTML5 Conversion Content html5 conversion 40

Aptara

NOVEMBER 25, 2014

Companies that give them those facts through artfully designed and promoted content may earn gratitude and name recognition, making them top choices when it's time to open the checkbook. Firms need to decide what their definition of success is with content. Tue, 11/25/2014 - 04:20. Digital Content Development.

Informal 40

Informal Free eBook Sales 40

Learnnovators

JANUARY 8, 2015

How do you differentiate ZebraZapps with the wide array of rapid e-learning development tools available in the market that claim to enable people with limited instructional design background to build learning interventions that are powerful and effective? How significant is this synergy in your development scenario?

Instructional Design 145

Instructional Design Authorware Blended Learning ADDIE 145

Learnnovators

JANUARY 7, 2015

How do you differentiate ZebraZapps with the wide array of rapid e-learning development tools available in the market that claim to enable people with limited instructional design background to build learning interventions that are powerful and effective? How significant is this synergy in your development scenario?

Instructional Design 145

Instructional Design Authorware Blended Learning ADDIE 145

LifterLMS

MARCH 31, 2024

He provides entrepreneurs with useful tools and community assistance via Simplero’s integrated platform. He emphasizes how courses, coaches, and communities may help entrepreneurs on their path to become their second hero by offering them both spiritual and practical assistance. Calvin Correli, co-founder of Simplero.

Coaching 76

Coaching Authoring Tools Course Podcasts 76

Aptara

DECEMBER 2, 2014

EBooks and other 'gated content' can help marketers thrive. Marketing strategies routinely cross many boundaries today. The cost to open a gate isn't money when it comes to marketing. Tue, 12/02/2014 - 20:21. Digital Content Development. A corporate eBook may call for an email address or phone number.

eBook 40

eBook Market Content Help 40

Talented Learning

JANUARY 8, 2020

And today’s learning systems market definitely gives us plenty to consider. Ever since cloud technology burst onto the scene a decade ago, hundreds of new learning solutions have entered the market. Surgent Expands into Healthcare Professional Education Market Through Acquisition of PharmCon. New decade. Good question.

Predictions 87

Predictions Association Learning Management System Enterprise Association LMS 87

LifterLMS

JUNE 4, 2023

Browse more recent episodes of the LMScast podcast here or explore the entire back catalog since 2014. I was sitting there and in walk three internet marketers and they start talking about affiliate marketing and internet marketing, and I had never heard those words before. I was very confused by them. That was like 2012.

Classes 73

Classes Course Online Authoring Tools 73

LifterLMS

SEPTEMBER 24, 2023

In this LMScast episode, Morgan Gist MacDonald covers a variety of topics related to content development. On the basis of long-term interests and market demand, she highlights how crucial it is to decide whether to write a book or create a course. Create courses, coaching programs, online schools, and more with LifterLMS.

Authoring Tools 79

Authoring Tools Authoring Expert Write Blog 79

Talented Learning

OCTOBER 30, 2019

In a fast-moving market like data science, online training providers can gain a competitive advantage by accelerating their content development speed. Actually, I have only one year of corporate experience, working in sales and marketing at The Coca-Cola Company. How big is the market for data science education?

Podcasts 49

Podcasts Podcaster Podcasting Business 49