Aptara

SEPTEMBER 29, 2014

B2B marketing now largely mobile. Creating content for B2B marketing purposes is an important process, one that demands an intrinsic understanding of the audience's needs. Organizations that fail to create relevant digital materials for their audience may find they aren't resonating with the buyers keeping them afloat.

Market 40

Market Mobile Format Digital 40

Aptara

SEPTEMBER 29, 2014

Tomorrow's Branded Digital Publications: Content-Rich, Mobile-Ready. Creating compelling informational materials that draw eyes to a business has been a priority since long before the dawn of digital content. Now, however, digital channels are the dominant way of disseminating promotional and marketing information.

Digital 40

Digital Mobile Content Reputation 40

Aptara

DECEMBER 29, 2014

B2B content marketing defined by trust. Trying to figure out the perfect piece of content for a given audience is one of the most important marketing functions companies deal with today. These are contrasted with brief blasts of content from social media and possibly complemented by videos and other multimedia.

Trust 40

Trust Market Content Social Media 40

Use of IETMs for Navy Air Force Defence

JULY 10, 2019

The shift from classroom learning to e-learning is credited to the new technologies in digital education and smart electronic devices such as mobile phone, computer, tablet and others. He also heads the Technology, Sales and Marketing wings. Curating Creative Content. An Experienced Initiator. Gopi Krishna, Founder and.

Technology 75

Technology Custom eLearning Development Augmented Reality Simulations 75

Aptara

SEPTEMBER 11, 2014

B2B marketing content has unique objectives. Every piece of content created by a company needs to have its own reason to exist. This has been a discussed topic recently in B2B circles as leaders have decided what ends to put their content production operations toward. Thu, 09/11/2014 - 08:37. Existing numbers.

Market 40

Market Content Case Study Poll 40

Aptara

AUGUST 27, 2014

Companies report interactive content drives marketing success. While preference has traditionally been given to static PDF downloads and other non-interactive offerings, the progress of technology has some users singing the praises of content that users can click and engage with on a more visceral level. Wed, 08/27/2014 - 13:48.

Market 40

Market Interactive Report Companies 40

Aptara

OCTOBER 20, 2014

B2B marketers seek purposeful content, strong organization. Firms must reach prospects and give them solid enticement to buy, just as though they were running standard B2C campaigns, but with the extra pressure of their target market being made up of entities that must commit huge portions of their budget to such purchases.

Market 40

Market Organization Content Sales 40

Aptara

NOVEMBER 16, 2014

B2B marketers finding continuous value in content. Therefore, it has been important for B2B marketers to ascertain that they are influencing the purchase funnel with these offerings. The value of such content becomes apparent, however, when considering the nature of the B2B sales process. Sun, 11/16/2014 - 13:04.

Market 40

Market Content Sun Trust 40

Aptara

SEPTEMBER 18, 2014

Marketing content: What do viewers really want? When developing content meant to sell a company's message, whether it's developed in-house or externally, it's important for leaders to ensure their offerings hit the mark with consumers and keep them coming back. Thu, 09/18/2014 - 22:20. aptaraeditor.

Market 40

Market Content Suite Sales 40

Learning Pool

JUNE 15, 2021

learning technology markets, has today agreed to a new investment from Marlin Equity Partners (“Marlin”), a global investment firm with over $7.6 learning technology markets, has today agreed to a new investment from Marlin Equity Partners (“Marlin”), a global investment firm with over $7.6 About Learning Pool. million learners.

Compliance Training 98

Compliance Training Brandon Hall Director Global 98

Aptara

OCTOBER 3, 2014

B2B marketing succeeds through careful content curation. B2B marketing is more similar to B2C operations than some organizations may believe. This means that rather than trying to sell to faceless corporations, B2B marketers should make a practice of getting in their prospect's heads and considering what they really want.

Market 40

Market Content Sales News 40

Aptara

APRIL 29, 2014

Interactive eBooks coming to the scholarly market. They can contain troves of valuable visual information in addition to their text, and the recent development of interactive eBooks is poised to improve that range once digital publishing becomes the order of the day. Tue, 04/29/2014 - 16:39. Digital Content Development.

eBook 40

eBook Interactive Market Press 40

Aptara

JUNE 19, 2014

Marketing-focused eBooks are a great motivator. When it's time to display a company's expertise, the marketing department has several options, divided up by how long the content will take to consume and what level of detail it delves into. Fri, 06/20/2014 - 00:52. Digital Content Development.

eBook 40

eBook Market Internet Expertise 40

Aptara

APRIL 10, 2014

Marketing is critical for achieving independent eBook creation success. To avoid this outcome, marketing is key. Using the right tools For all of Leddy's advice, though, marketing and promotion are only factors once the eBook itself already exists. Considering the complexity of the mobile device market, this is a major point.

eBook 40

eBook Market Press Low Cost 40

Aptara

JULY 18, 2014

Digital experiences falter without great user interfaces. When designing content technology , it's important for developers and the companies that commission them to put themselves into users' shoes. When deciding which features to select and which devices to focus on, it's important to consider the audience and market.

Digital 40

Digital iPhone Apple Statistics 40

Use of IETMs for Navy Air Force Defence

APRIL 10, 2019

The shift from classroom learning to e-learning is credited to the new technologies in digital education and smart electronic devices such as mobile phone, computer, tablet and others. He also heads the Technology, Sales and Marketing wings. Curating Creative Content. An Experienced Initiator. Services One Can Count On!

Technology 40

Technology Custom eLearning Development Augmented Reality Simulations 40

Aptara

JULY 2, 2014

Though in the years ahead, interactive eBooks could take digital reading into new spaces, the competition between eBooks and printed literature is usually the focus of market analysis. Digital Book World reported that the latest survey sees the eBook market in the U.S. Wed, 07/02/2014 - 08:58. Examining the data.

eBook 40

eBook Library Survey Digital 40

Aptara

JUNE 4, 2014

Indeed, the market for eBooks is thriving at the moment, and there is still time to become a major player in the industry. The devices are now available at stores that mainly sell physical books, adding yet another avenue through which customers can acquire digital content. Thu, 06/05/2014 - 00:44. Important quadrants.

eBook 40

eBook Predictions Digital Player 40

Aptara

NOVEMBER 30, 2014

The source mentioned that integrating visual appeal into content is one strategy that strong marketers undertook in 2014, harnessing the well-known ability of images to convince where words alone cannot. The source also explained that content marketing in the B2B space is worthy of investment and focus.

Content 40

Content Effectiveness Sun Reputation 40

Aptara

JULY 28, 2014

According to a recent Forrester Research report commissioned by the Business Marketing Association and the Online Marketing Institute, many organizations are choosing wrong when it comes to this important step. As with any type of marketing and outreach, B2B is heavily based on learning about the target market.

Content 40

Content eBook Market News 40

Aptara

DECEMBER 7, 2014

Therefore, it's worth marketers asking whether their current materials will impress buyers along that whole arc or if an upgrade is in order. Content marketing in 2015. A recent Phoenix Business Journal piece by contributor Sheila Kloefkorn explained some of the movements underway in B2B content as 2014 gives way to 2015.

Mobile 40

Mobile Case Study Content Sun 40

Aptara

SEPTEMBER 29, 2015

The process of publishing scientific, technical and medical (STM) articles has changed completely over the past few years, driven by new methods of digital content distribution. In 2014, 40 percent admitted they did, but this year only 27 percent said the same. The market is reacting to open access becoming a common feature.".

Attitudes 40

Attitudes Journal Online Open 40

Aptara

APRIL 10, 2014

Technological developments boost eLearning worldwide. With advancements in technology, digital learning materials are increasingly more engaging, interactive and refined, and the devices people use to access eLearning courses are becoming more widely present and available. percent CAGR over the period of analysis.

Technology 40

Technology Corporate eLearning Develop eLearning 40

Aptara

MAY 10, 2014

EBook profits: A shot in the arm for content producers. Embracing digital channels is not a trade-off of cost for outreach or vice versa, as it advances both of those goals. Businesses that have seen their bottom lines slip while staying planted in the paper world may have a lifeline in the available of increased digital publishing.

eBook 40

eBook Content Apple Convert 40

Aptara

JULY 25, 2014

Business 2 Community contributor Jean Spencer recently gave several hints that can keep organizations on task and engaged, boosting their hopes for launching eBook content that connects. She stated that B2B marketing efforts such as eBook writing should be coordinated on a calendar. Fri, 07/25/2014 - 10:30. B2B fundamentals.

eBook 40

eBook Design Calendar Trust 40

Aptara

NOVEMBER 14, 2014

Companies that produce content viewable on mobile devices will no doubt want to base their approach on the appropriate market's dominant trends. Considering the current high profile of mobility as a way to view online materials, this is a huge spectrum of developers that should be taking notes. Fri, 11/14/2014 - 21:42.

Enterprise 40

Enterprise Mobile Apple iPhone 40

Aptara

JUNE 12, 2014

Deciding when to create an eBook or a mobile app instead of a piece of physical content and then how to distribute the finished product are important flashpoint moments for today's leaders. Digital platforms have become available over the past few years, and competitors will surely be using them to reach the same audience.

Media 40

Media Mobile Emergent Website 40

Aptara

MAY 17, 2014

The growing eBook market is becoming a leading way to gain access to reading material, one that taps into the spirit of enthusiastic device use that has become so prevalent in recent years. However, some readers are still a bit cagey about the move to digital content after a lifetime of consuming media on paper. aptaraeditor.

eBook 40

eBook Social Platform News 40

Aptara

APRIL 10, 2014

With advanced content technology , companies can easily disseminate sharp, engaging mobile content as part of their resources for employees or marketing strategies directed at customers. One benefit of using a digital platform is that it enables companies to collect a whole range of data about user activity and other results.

ROI 40

ROI Metrics Mobile Strategy 40

Aptara

NOVEMBER 6, 2014

Defining a B2B marketing strategy means setting the message and determining which media to spread those ideas through. If B2B content marketing via mobile seems too casual or light to business leaders, they have to change their view of the situation. Thu, 11/06/2014 - 10:53. Digital Content Development.

Mobile 40

Mobile Portal Statistics Convert 40

Aptara

AUGUST 25, 2014

Organizations are discovering the value of flexible content conversion even as the field becomes more complicated than ever before. Marketing content's new look. One hallmark of the next few years, he stated, is that the relevance and role of content creation will finally fall into place across industries and roles.

Mobile 40

Mobile Content Cognitive Apple 40

Aptara

JUNE 26, 2014

As the activity of reading becomes increasingly digital, these institutions are going to have to change. The state of the market. Thu, 06/26/2014 - 03:35. Digital Content Development. Publishers and libraries pushing for eBooks solution. The library is at a crossroads. aptaraeditor. Add new comment.

Library 40

Library eBook Solution Internationalization 40

Aptara

OCTOBER 1, 2014

The source indicated a break may come as large-scale rich content begins to emerge from agencies that already have strong digital footprints, not legacy news outlets. This shift may simply be a case of one type of source embracing a new wave of creation and development while another hangs back. Wed, 10/01/2014 - 14:39.

Journal 40

Journal Content News Director 40

Aptara

JUNE 30, 2014

Seeing eBooks as a simple outgrowth of the physical publishing market is now an outdated point of view. If eBooks in their traditional form are a simple adjunct to publishing, interactive eBooks are an uncharted field that could bring new eyes to the content. These extra books could be an unseen source of eBook market strength.

eBook 40

eBook Format Scanning Apple 40

Aptara

JULY 2, 2014

While they are taking a segment of the market that could otherwise belong to print, something some pundits will no doubt lament, their strong appeal among readers has kept overall book revenues on the rise. She noted that these numbers are not part of AAP information but the market will doubtless contribute even more to overall eBook sales.

eBook 40

eBook Comparison Sales Trends 40

Aptara

MARCH 7, 2014

To maintain a competitive edge, many companies need efficient ways to offer professional development and skills training for their employees. With the advancement of a range of digital resources, employers can create and customize training programs that enhance their workforce and help them to address challenges in hiring and onboarding.

Diversity Training 40

Diversity Training Resources Corporate eLearning Benefits 40

Aptara

MAY 12, 2014

The eBook market has become a thriving channel over the past few years. For instance, the recent end of Sony's own Reader Store would have created a gap in the market, but the slack has been quickly taken up by Kobo in several parts of the world. Mon, 05/12/2014 - 18:30. Digital Content Development.

eBook 40

eBook Library License Format 40