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Learning 2014: Mobile and Social Opportunities

CLO Magazine

CLOs are cautiously optimistic about their budgets and impact in 2014. Learning leaders plan to increase spending to develop in-house content, e-learning and install learning technologies, partly because of pressure to deliver more training content to the widest possible audience. Bright Times Ahead for 2014?

Mobile 78
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EBook format includes many potential enhancements

Aptara

EBook format includes many potential enhancements. Seeing eBooks as a simple outgrowth of the physical publishing market is now an outdated point of view. If eBooks in their traditional form are a simple adjunct to publishing, interactive eBooks are an uncharted field that could bring new eyes to the content. aptaraeditor.

eBook 40
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Inspecting the STM journal market

Aptara

Inspecting the STM journal market. Publishers in the science, technology and medical (STM) journal market have a lot to think about. The STM journal market today is a field in flux, with publishers experimenting with new formats and release strategies. Pricing and format. Digital-only benefits.

Journal 40
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EBooks could score marketing points

Aptara

EBooks could score marketing points. Selling a business' services and products always requires just the right combination of strong content and appropriate delivery methods. The eBook could be traded for a spot on an email marketing list, thus helping set up other corners of the advertising strategy. Thu, 05/01/2014 - 02:51.

Score 40
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B2B marketing now largely mobile

Aptara

B2B marketing now largely mobile. Creating content for B2B marketing purposes is an important process, one that demands an intrinsic understanding of the audience's needs. Putting forth information in the wrong format can be just as damaging as picking the wrong topic, so it's also important think about content conversion.

Market 40
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Marketing content: Remember mobile or lose relevance

Aptara

Marketing content: Remember mobile or lose relevance. Content made for advertising and promotional purposes doesn't just have to be seen, it must be digested and harnessed by the target audience, individuals most likely to make a purchase. Complex market. The 2014 figure is even worse - 18,796. aptaraeditor.

Mobile 40
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Marketing content: What do viewers really want?

Aptara

Marketing content: What do viewers really want? When developing content meant to sell a company's message, whether it's developed in-house or externally, it's important for leaders to ensure their offerings hit the mark with consumers and keep them coming back. Thu, 09/18/2014 - 22:20. aptaraeditor.

Market 40