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B2B content marketing set to learn from 2014

Aptara

B2B content marketing set to learn from 2014. Creating content as a marketing tactic is becoming increasingly important in every field imaginable, as customers tend to do a lot of searching for products themselves, before they ever reach out to companies. Mon, 12/29/2014 - 09:10. Corrective measures.

Market 40
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Editorial Team Leadership: Balancing Creativity and Management

Kitaboo

Managing a team of creative, academic, and marketing professionals is not an easy task. In 2020, the global e-learning market, valued at $ 197.00 For instance, should content products take a mobile-first, personalized approach? How can content management operations become more cost-effective?

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Online Educa Berlin 2014 Conference Review #OEB14

eLearning 24-7

12-5 and 12-6-2014. OEB 2014 Review. As noted earlier, there were a nice set of booths at the show and as such, there were a couple that stood out with cool products and one that stood out for “why are you even here” . Interesting Products. Feel free to make your own wheee sound). E-Learning Date. Booth Time.

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Mobile expansion brings content development urgency

Aptara

Mobile expansion brings content development urgency. A recent report by CIO Strategic Marketing Services and Triangle Publishing Services and funded by Oracle sought to determine exactly what has gone on with regard to mobility as a service to companies wondering how to develop new solutions in the current climate.

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EBooks could score marketing points

Aptara

EBooks could score marketing points. Selling a business' services and products always requires just the right combination of strong content and appropriate delivery methods. While these books should be significantly longer than the average piece of branded content, they should still be free, according to Naylor.

Score 40
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Inspecting the STM journal market

Aptara

Inspecting the STM journal market. Publishers in the science, technology and medical (STM) journal market have a lot to think about. The STM journal market today is a field in flux, with publishers experimenting with new formats and release strategies. This is what happened to Swets Information Services, bankrupt as of 2014.

Journal 40
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Mobile content production key for employees and shoppers

Aptara

Mobile content production key for employees and shoppers. billion in 2014 , according to eMarketer, mobile content is quickly becoming a necessity, not an option. billion people will go online via mobile devices at least once a month in 2014. The rise of the smartphone makes the platform a central marketing tool.

Mobile 40