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Recently I was given what many instructional designers would consider the best brief ever: there’s unlimited budget, there’s no major urgency, just come up with something innovative and interesting. After the shock had worn off, I felt a mix of elation and fear.
In a time of rapid change and economic uncertainty it can be more difficult to make the holistic/ process approach work, but the rewards for doing so are that L&D budgets can potentially go much further.
In the UK Budget 2014/15 central government spending was forecast to be £648b. In the Budget, the Government’s required addition to borrowing was £84b, funding an overspend of 13% for the year. This represents an annual spend per head of £10,109 (UK population 64.1m). people who are aged 16-64.
There are lots of similarities, here are 5 to start you off: Funding: Do we choose to subsidise the canteen, outsource it to a catering company, or shut it so that people to spend their own budget externally (or bring in their own packed lunches)?
Although in real life I do dabble in the kitchen, for the sake of keeping the analogy afloat, lets assume that I am the budget holder and my wife is the user. I could get in a bespoke kitchen specialist to design something.
Many thanks to those who made time to answer the questionnaires, and for feeeling confident to share some pretty sensitive data; I have even been able to calculate average e-learning budget per head as a result.
Oh, and don’t forget (as Nintendo did n’t) a hefty marketing budget often helps… Although it’s far too early to tell whether Wii Fit will have an impact on the nation’s wellbeing, it’s worth pausing to think how many of the above ingredients you have incorporated into your compliance e-learning.
”, let’s enter the kind of world where the starting point is “I have x budget to spend on engaging my audience with this subject, what’s the most effective way to communicate my message in an engaging & interesting way, that delivers change & performance linked to business results?
Budget cuts have moved the goalposts; it used to be a choice of “face to face training or e-learning”, increasingly it’s a choice between “work it out yourself or e-learning” This has driven up e-learning usage and consequently driven down scepticism. It’s the recession, stupid.
What is the budget? What do you see as the main barriers to success? Other than a learning intervention, what else needs to happen to achieve success? What would happen if we did nothing? Which stakeholders need to be involved? What do the stakeholders and target audience care about? What is driving the timelines?
There’s the money argument: marketing generally gets more budget than learning and for businesses like Amazon the website is central to the business strategy. I’m sure there are more ‘borrowings’, but let’s move on to identifying why web design has evolved faster than e-learning.
Is there a reasonable budget? It’s a pretty flow diagram that I’ll reproduce slightly more prosaically here: Q1. Is the content really interesting? Yes: Face to face course. No: Go to Q2. Yes: Comission e-learning. No: Leave it to Nellie (informal/ on the job learning).
an internet paradigm), or do the budget holders have the real power? (an Whilst you have to hope that there will be scope to cover both needs, in the short term it looks like there will be a power struggle where LMSs are the battlefield…do the users have the real power? (an an unwritten rule of business).
At a time of training budgets being cut further, good customer service seems like a way for companies to differentiate and therefore grab a larger slice of a shrinking pie. As money gets tighter, the Buffet metaphor of seeing who’s wearing swimming costumes when the tide goes out applies.
games attract far larger budgets than e-learning ever has/will and hence look better). Hence it will only ever get more important that L&D departments create the time, energy and confidence to communicate successfully just how useful and engaging their forthcoming e-learning is going to be.
The more critical question is, do you feel politically brave enough to make the case for increasing the use of informal learning when the budget that your salary comes out of might be put under yet more threat?
The way that the budget and approvals process works in most organisations is that a learning designer is typically presented with a fait accompli e.g. “We’ve got 45 minutes of learner time to get our learners from A to B.”
However, you may want to spend some time exploring different approaches on a small scale as they may offer you creative ways of stretching budgets further and place you well to take advantage of the up-turn when it comes.
Get on board: somewhere in your organisation someone is already considering Enterprise search and committing budget to it. If you want your course on negotiation skills to appear at the top of the listings when someone types ‘negotiation tips’ into the intranet search box, you can. accountancy e-learning legal training'
Where possible, rephrase the learning objectives in more attention-grabbing ways e.g. “5 challenges with XYZ that the ABC process helps you solve” “How to FGH without blowing your budget” “3 key questions about JKL to answer” If you feel the need to show the learning objectives as a series of bullet points that Bloom (..)
Power and budgets are centralized. In professional services the focus on billable hours tends to mean that learners want their learning packaged by experts so that it is over as quickly as possible. It will take considerable cultural shift and leadership to empower learners to act as mature learners. Too much top down.
As the pressure for L&D to do more with less budget continues, improving learners’ capacity to self-manage learning will result in more workplace transfer of learning and hence return on L&D investment.
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