Appsembler

DECEMBER 29, 2022

The number one rule of marketing to software developers is not to market to software developers. There is even a book called Developer Marketing Does Not Exist. They have budget influence or authority and are testing the product first and then making a recommendation to management. It won’t work. Speak Their Language.

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Market Software Authoring Tools Develop 98

Appsembler

JULY 18, 2023

In this article we will explore the concept of software sandboxes and their significant role in developer marketing. We will discuss why software sandboxes are essential for developers to test products, build proof-of-concepts, and conduct hands-on trials. Why use a Software Sandbox in Developer Marketing? Sales Demos 4.

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Software Market Roles Develop 98

Infopro Learning

SEPTEMBER 5, 2018

Have you ever talked to a sales rep and asked a question about a product their company sells only to have them stare back at you blankly, fumble over words or look for someone else to connect you with? Product training is no longer a nice-to-have in today’s customer obsessed world.

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Sales Productivity Product Support 193

Aptara

JUNE 4, 2024

Chantilly, VA — June 04, 2024 — Aptara is delighted to announce its selection as one of the Top 20 Companies for the Staffing and Temporary Resources sector of the corporate learning and development (L&D) market 2024 by Training Industry. Training Industry is the most trusted source of information on the business of learning.

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Resources Diversity Training Industry Companies 52

Appsembler

FEBRUARY 25, 2022

As a developer marketer, you’re in high demand and play an important part of any software company, particularly those that market developer-first products. You have unique skills in a growing and technical market, but are you getting paid at market value? Developer Marketing Works.

Market 98

Market Metrics Develop Atlassian 98

Appsembler

OCTOBER 26, 2022

Developers aren’t a fan of marketing. But that doesn’t mean you shouldn’t invest in developer marketing; these campaigns just look very different from traditional B2B marketing campaigns. You need to make it seem like you’re not trying to sell or market to developers.

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Market Develop Examples Tutorial 98

Ontuitive

JANUARY 6, 2023

While some companies did have layoffs in 2022 , these reductions were mostly in the tech industry. . These quit rates are too high to be explained solely by labor market tightening. To make matters worse for companies, they also need to worry about another trend: Quiet quitting. Companies Need to Refocus in 2023 .

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Companies Change Diversity Training Culture 186

Appsembler

MAY 12, 2022

Technical marketing requires a different approach to traditional marketing. As you’ll be targeting a tech-savvy audience, who will often be largely made up of developers, traditional marketing techniques such as cold calls, static demos, and brochures on broad product benefits won’t work. Technical Marketer.

Market 94

Market Templates Job Metrics 94

fewStones

MAY 31, 2024

If you’re a startup business owner, you’re surely seeking ways to market your business effectively. Here’s your ultimate startup video production guide to success. Why Video Production is Essential in Startup Business 1. Do you want to showcase your products or services with a demonstration video?

Productivity 40

Productivity Product Video Guide 40

fewStones

MARCH 15, 2024

If you have new products on your shelves and are unsure about the best way to promote them, you’ve come to the right solution! In this article, I’ll present some options for promoting your products through videos. Here are 5 types of product launch videos you can choose from: 1. A teaser video is the perfect choice!

Productivity 52

Productivity Product Video Voiceover 52

Appsembler

DECEMBER 1, 2021

While developer marketing isn’t exactly a new concept, it’s becoming more and more important as developers take increasing control over software purchasing decisions. Combine that with how traditional sales and marketing techniques don’t work well on developers, and what you get are organizations searching to find a new approach.

Market 92

Market Develop Examples Metrics 92

Coreaxis

MAY 5, 2024

Accounting tips for SAAS companies In today’s rapidly evolving digital landscape, software-as-a-service (SAAS) companies have become increasingly prevalent. These companies provide online services to customers under subscription-based models, offering convenience, flexibility, and cost-effectiveness.

Metrics 52

Metrics Companies Authoring Tools Tips 52

fewStones

APRIL 5, 2024

Are you struggling to market your real estate effectively? Perhaps you’ve heard suggestions from friends or your team to “ hire a corporate video production company to solve all your problems ”. What is Corporate Video Production? Why is Corporate Video Production Important for Real Estate Businesses?

Productivity 52

Productivity Product Video Business 52

Clark Quinn

FEBRUARY 18, 2020

Is it the rising lack of trust in what anyone says? Have we turned into a society where any crazy marketing works? It got interesting when the marketing manager responded. Yet, I still will argue that it’s just more myths-based marketing. Um, er…And another admits it’s a marketing intelligence company.

Market 224

Market Learning Styles Diversity Training Twitter 224

Kitaboo

DECEMBER 21, 2023

Market positioning is an indispensable strategy for any CEO aspiring to create a lasting imprint in today’s competitive business landscape. As a CEO, your ability to navigate these elements can define not only your company’s market standing but also its legacy. Identify gaps in the market that you can exploit.

Market 59

Market Guide Cornerstone eBook 59

Appsembler

MARCH 1, 2022

Currently, only 43% of software companies have a dedicated developer marketing team, yet developers are influencing more and more purchase decisions and playing a part in controlling a company’s technology budgets. With this in mind, we’ve created a template for a developer marketing job description. Key Responsibilities.

Expertise 98

Expertise Templates Market Job 98

Appsembler

JUNE 15, 2022

Many marketers that are new to targeting a technical audience use techniques such as static sales demos, datasheets with lists of benefits, and cold calls to try to sell their product. Even if you’re a pro at technical marketing and your campaigns are producing results, there are always ways to improve. By Rebecca Geier.

Market 98

Market Case Study Community Doc 98

TalentLMS

APRIL 12, 2023

Product knowledge training has the power to boost your team’s performance and your company’s revenue. Many companies offer sales product training during onboarding. But it can be difficult for people to absorb all the information in such a short time—especially when they’re still new to the product.

Productivity 92

Productivity Product Knowledge Sales 92

Paradiso Solutions

JULY 11, 2021

What is Product Knowledge Training? Product training is a learning program where all your employees fully understand and improve their skills to communicate with customers about the organization’s products or services. Why Is Product Knowledge Important? Generally, people ask “Why Product Training is important?”

Productivity 98

Productivity Product Custom Virtual Classroom 98

fewStones

JANUARY 11, 2024

Do you want to create effective marketing videos to boost your business or brand but don’t know what topic to tackle? Product Unboxing and Reviews Sharing the excitement of opening a new product through an unboxing video can be a fun way to connect with your audience. Don’t worry, we got you.

Market 52

Market Video Effectiveness Authoring Tools 52

Appsembler

MARCH 15, 2022

The terms DevRel and developer marketing are sometimes used interchangeably, especially as the idea of building relationships and marketing to developers is still an emerging field. This article will look at what DevRel is, and how it differs from developer marketing. What is DevRel?

Market 98

Market Develop Metrics Community 98

Appsembler

OCTOBER 10, 2022

Developer marketing is no longer in its adolescence; it’s now growing up. compound annual growth rate in the software development market between the years 2022 to 2030. With that in mind, Catchy Agency and Appsembler hosted a joint webinar discussing The 2023 State of Developer Marketing. Experts predict there will be an 11.7%

Market 98

Market Develop Community Education 98

Appsembler

JUNE 8, 2022

Building a strong developer community should form a major part of your technical and developer marketing strategy. Developers often choose products based on recommendations from their peers that they receive in communities. If you’re a developer-first company, you want to be a part of that community.

Community 98

Community Market Develop Authoring Tools 98

Appsembler

OCTOBER 24, 2023

In the dynamic world of developer marketing , staying ahead of the curve is paramount. This article will explore the top six trends defining developer marketing in 2024, providing businesses with invaluable insights to connect, engage, and thrive in the tech-savvy community.

Trends 59

Trends Market Develop Streaming 59

Hurix Digital

APRIL 17, 2024

In today’s high-tech world, more and more companies are using eLearning platforms to train their employees. Did you know that the global corporate eLearning market was worth over $302 billion in 2021 ? 10 Best E-Learning Companies: 1. 10 Best E-Learning Companies 1. from 2023 to 2030. Hurix Digital 2. iSpring Solutions 5.

Blended Learning 52

Blended Learning e-learning company Compliance Training Corporate eLearning 52

PDG

JANUARY 23, 2024

Competitive selling New Pharmaceutical Sales Strategies in a Competitive Market Is Competition Poised to Take Over Your Market Share? January 23, 2024 – 5 min read Your pharmaceutical company has basked in the glory of being the market leader for a specific product for many years.

Sales 52

Sales Market Strategy Case Study 52

Appsembler

AUGUST 17, 2022

Taking a product-led approach to growth lets your software do the majority of the selling, rather than focusing on traditional sales and marketing tactics, such as calls and demos. By giving users easy access to your product, they can test it out before they commit to full implementation across the company.

Environment 52

Environment Market Productivity Product 52

Integranxt

DECEMBER 19, 2023

In the rapidly evolving landscape of technology and consumer demands, product modernization has become a critical strategy for businesses seeking to stay competitive. The global application modernization tools market was valued at 8.04 The market is expected to grow rapidly in the coming years and reach the size of 36.86

Productivity 52

Productivity Product Agile Augmented Reality 52

Integranxt

DECEMBER 19, 2023

In the rapidly evolving landscape of technology and consumer demands, product modernization has become a critical strategy for businesses seeking to stay competitive. The global application modernization tools market was valued at 8.04 The market is expected to grow rapidly in the coming years and reach the size of 36.86

Productivity 52

Productivity Product Agile Augmented Reality 52

Hurix Digital

MARCH 18, 2024

The often-used phrase “content is king” may sound passé to you, but the truth is content is as relevant, if not more, in the modern marketing scenario. Role of Content Authoring Tools in the Future of Marketing 3. Table of Contents: 1. What are Content Authoring Tools? What Are Some Popular Content Authoring Tools?

Authoring Tools 52

Authoring Tools Authoring Market Tools 52

learnWorlds

JANUARY 22, 2024

Creative entrepreneurs and business owners have affluent opportunities to sell their unique digital creations and products today. Etsy – one of the most renowned online marketplaces has emerged as a vibrant hub where artists, designers, and creators can showcase their products and connect with a global audience. Why Sell on Etsy?

Productivity 59

Productivity Product Digital Policies 59

CrossKnowledge

APRIL 17, 2023

Training Industry today announced its selections for the 2023 Top Training Companies™ lists for the Leadership Training sector of the corporate learning and development (L&D) market. Receiving this recognition for the 8th year rewards our on-going commitment to provide innovative leadership training that has impact.

Leadership 98

Leadership Blended Learning Diversity Training Industry 98

PDG

JANUARY 23, 2024

Pharmaceutical Sales Strategies in a Competitive Market January 23, 2024 – 5 min read Picture this–your pharma company has been holding tight to its biologic patent for many years—blazing a trail with its innovative drug and enjoying your position as the market leader. Now, fast forward to the moment your patent expires.

Sales 59

Sales Market Strategy Case Study 59

Appsembler

FEBRUARY 9, 2024

The ability to effectively convey the intricacies of your products or services is not just an advantage but a necessity. Many businesses recognize the need for a robust product knowledge training program but often find themselves at a crossroads, trying to figure out how to develop and implement such a strategy effectively.

Knowledge 52

Knowledge Productivity Product Program 52

Appsembler

DECEMBER 29, 2022

The number one rule of marketing to software developers is not to market to software developers. There is even a book called Developer Marketing Does Not Exist. They have budget influence or authority and are testing the product first and then making a recommendation to management. It won’t work.

Market 52

Market Software Authoring Tools Develop 52

Appsembler

JULY 10, 2023

In this article, we will explore the fascinating realm of developer marketing and its significance in driving product awareness, adoption, and advocacy among software developers. Key Takeaways: Developers hold substantial influence in software purchasing decisions, making developer marketing a vital focus for software companies.

Market 52

Market Develop Authoring Tools Community 52

fewStones

FEBRUARY 29, 2024

Corporate videos offer a dynamic way to showcase products, highlight company culture, and tell compelling stories that resonate with viewers, ultimately helping businesses stand out in a crowded marketplace and build stronger connections with their target audience. However, not all corporate video production services are created equal.

Productivity 78

Productivity Product Video Guide 78