Remove Market Remove Productivity Remove Reputation Remove Trust
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7 product marketing best practices for technical marketers

Appsembler

Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a specific audience with different communication styles and buyer journeys. Product marketing already requires a deep level of understanding of how your product works.

Market 98
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A powerful product marketing plan for technical users/developers

Appsembler

If you want to successfully introduce a new product to the market, or increase your product’s awareness and adoption within technical audiences, you need to do more than just capture their attention. Successfully marketing your product to technical users and developers requires you to think and do things differently.

Market 94
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Why Product Training is Essential for Sales and Customer Support

Infopro Learning

Have you ever talked to a sales rep and asked a question about a product their company sells only to have them stare back at you blankly, fumble over words or look for someone else to connect you with? Product training is no longer a nice-to-have in today’s customer obsessed world. Incorporate Product Training for Your Sales Team.

Sales 211
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6 Things Every Developer Marketing Plan Needs to Succeed

Appsembler

As software is increasingly being sold from the bottom up, rather than top-down, you need to create a developer marketing plan that resonates with developers. Business-to-developer marketing differs quite markedly from business-to-business marketing. Developers are averse to what they perceive as marketing in any form.

Market 98
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Why Product Training is Essential for Sales and Customer Support

Infopro Learning

Have you ever talked to a sales rep and asked a question about a product their company sells only to have them stare back at you blankly, fumble over words or look for someone else to connect you with? Product training is no longer a nice-to-have in today’s customer obsessed world. Incorporate Product Training for Your Sales Team.

Sales 193
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7 Powerful Developer Marketing Campaigns to Learn From

Appsembler

Developers aren’t a fan of marketing. But that doesn’t mean you shouldn’t invest in developer marketing; these campaigns just look very different from traditional B2B marketing campaigns. You need to make it seem like you’re not trying to sell or market to developers.

Market 98
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More Myths-Based Marketing

Clark Quinn

Is it the rising lack of trust in what anyone says? Have we turned into a society where any crazy marketing works? It got interesting when the marketing manager responded. Yet, I still will argue that it’s just more myths-based marketing. Which I generally think of as a reputable group. Their bands (e.g.

Market 224