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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. What influences you to choose one particular product or service over another?

Market 246
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Streamline Training Programs with Managed Learning Services

Infopro Learning

Organizations can optimize their training program requirements by partnering with a Managed Learning Services (MLS) provider. As per the market research analysis conducted by Transparency Market Research (TMR), the MLS market is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 5.4% billion by 2031.

Services 419
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Global Triumphs: Navigating Markets with Translation and Localization

Infopro Learning

Translation and localization are your trusty compass and sextant for the training content, guiding you through the uncharted territories of international markets. By tailoring your learning materials to local preferences, you can unlock new markets, leading to long-term prosperity and global growth. billion between 2024 and 2028.

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Customized Training in 2024: The Role of Managed Learning Services

Infopro Learning

This is where the role of external training partners called Managed Learning Services (MLS) providers becomes critical, facilitating the establishment of a robust learning environment for an organization. According to TMR’s market research study , the MLS market is projected to spearhead market growth, reaching a valuation of US$ 624.1

Services 221
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Global Managed Learning Services Trends 2022

Infopro Learning

As a result, the global managed learning services market will witness significant growth with escalated adoption of outsourced learning services. Such outsourced services will be in training delivery, learning consultancy, curriculum design & development, and consequential services. Conclusion.

Global 418
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Fundamentals of Managed Training Services

Infopro Learning

In recent years, the volatile business environment and the impact of ever-changing customer needs have resulted in the transformation of managed training services. They are looking to invest in comprehensive employee education to gain a competitive edge in the market. One of the main objectives of training is performance enhancement.

Services 415
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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey. During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences.

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Localization: Revolutionize Your Global Content Strategy

Speaker: Zak Haitkin, Localization Manager

Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. If you’re addressing customer needs in ways they fully understand and are comfortable with, customers are more likely to buy into your product or service.

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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.