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More Marketing Malarkey

Clark Quinn

So here’s yet another post about more marketing malarkey. We’re segueing into tawdry marketing malarkey here. This is just more marketing malarkey. Vendors , please please please stop with the under-informed marketing, and present helpful posts. With citations.) Caveat emptor.

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Top Learning Systems: 40 Vendors to Know in 2021

Talented Learning

The extended enterprise learning systems market continues to be on fire. I wanted to document who those vendors were and how they were serving their customers, so I could recommend the right solutions for my clients who wanted a new learning platform. The learning technology marketplace has changed just as dramatically.

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8 Tips To Create A Style Guide For Your LMS Content Marketing Strategy

eLearning Industry

Do your LMS marketing materials accurately reflect a consistent brand image? In this article, I’ll share 8 tips to create a style guide for your LMS content marketing strategy. This post was first published on eLearning Industry.

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Q&A from Vendors – Learning Systems Edition

eLearning 24-7

And yet, I receive a lot of inquiries from vendors, including PE and investment firms. I will hold back from the investment and PE side; let’s take a peek at the vendor side. Vendors then ask these questions – through e-mail, via direct messaging on LinkedIn, or in general conversations. They all have questions.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Latest in the Learning System Market

eLearning 24-7

Well, it is that time again, to see where the market is, where it is going, and what you should be watching for, that doesn’t involve Netflix recommendations to movies and shows you will never view. There were vendors many moons ago, offering a grid look, and VLPs (appearing in 2010) offered a playlist look. Can you say hate it?

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Going to LTUK2022? My Guide on Which vendors to check out

eLearning 24-7

The challenge with each of these events is that there are a lot of vendors pitching their systems, content, consulting firm, e-learning tool and other items, and you as the person walking the floor doesn’t necessarily know who to look at, who to seriously consider and who to avoid. The Guide of Me. Expert 101.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits. Database Audits.