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How to Promote Your Online Courses With Google Ads

learnWorlds

The placement of your ad is determined by the bid and the quality score ; so bidding higher doesn’t mean your ad will necessarily have an advantage over a lower bid. It could be that your bid is higher, but your quality score is low, thus your ad won’t show higher than someone who bids less but with a superb quality score.

Google 98
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10 Search Engine Marketing Basics You Have to Master

DigitalChalk eLearning

That’s why it’s important to really understand how people search for things, and what they’re looking for when they click ads related to their search queries. One of the most common mistakes newcomers to search engine marketing make is going after the big, expensive “money” keywords exclusively.

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16 Apps and E-Tools to Kickstart Your Business

ProProfs

Google Analytics – For Tracking Performance Metrics. Thousands of online businesses use this tool to track website traffic, bounce rate, conversions, and other metrics. By doing so, they are able to see trends and identify marketing and other strategies that worked effectively. Canva – For Graphic Design.

Tools 52
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16 Apps and E-Tools to Kickstart Your Business

ProProfs

Google Analytics – For Tracking Performance Metrics. Thousands of online businesses use this tool to track website traffic, bounce rate, conversions, and other metrics. By doing so, they are able to see trends and identify marketing and other strategies that worked effectively. Canva – For Graphic Design.

Tools 52
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Creators’ Guide to SEO Success

learnWorlds

SEO (Search Engine Optimization) is the process of improving your web pages to increase their visibility when people search for relevant information. In contrast, paid marketing in search results is called Search Engine Marketing (SEM) , where you pay for ad placements in the results. What is SEO? Difficulty*.

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