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How to Promote Your Online Courses With Google Ads

learnWorlds

Creators, online coaches, and edupreneurs use search engine marketing in addition to other marketing and sales methods to find success! Google Ads will appear not just on the Google search engine but also on other platforms within Google’s Network , like YouTube , YouTube Display Network , and Google Partner websites.

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The future of SEO: Hacks to help skyrocket your traffic

learnWorlds

Suppose you have been experimenting with Search Engine Optimization (SEO). Neil argues that the increasing popularity of social media channels like Google, Facebook, Instagram, TikTok, Reddit, and YouTube has opened up a huge potential for selling courses. 50% of all searches are four or more words (long-tail keywords convert better).

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8 Dos and Don’ts of Distributing Corporate Videos on Various Online Platforms

fewStones

Optimize Videos for SEO Incorporate commonly searched words into your video’s title and description. This increases the likelihood of your video showing up when people search for things online. Think of it as placing your video in the right place so people can find it easily.

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6 great tools to help determine the title of your next course

Superb Learning

This will allow you to build a title that is relevant to your intended audience and matches the types of terms that they search. Google Adwords is one of the most popular keyword search tools available. Given that its data comes directly from the billions of Google searches per day, you can trust its accuracy and relevancy.

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Personal Branding Guide: How to Build Your Brand Strategy

learnWorlds

People will come looking to learn from you and will be more eager to buy what you have to offer. People search for brands and celebrities more than they search for generic products and services. Chances are, your audience will be online and search for your website or social media. Step 3: Build a digital identity.

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Right Content, Right Place, Right Time: From Omnichannel to Multiexperience Content

Xyleme

According to recent research conducted by Technology & Services Industry Association (TSIA ) , people searching for product help expect to be able to find information on more than a dozen unique digital channels , from Google and YouTube to chat bots and social media platforms. .

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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

Testimonials ads: Target prospecting students by creating ads that include reviews and testimonials from your current students and alumni related to the programs they searched on your website. Retargeting based on what people search. Using social channels for retargeting. Mention the last date of application submission.