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6 great tools to help determine the title of your next course

Superb Learning

Google Adwords is one of the most popular keyword search tools available. Given that its data comes directly from the billions of Google searches per day, you can trust its accuracy and relevancy. It gives you a deep and detailed understanding of how people search for topics related to your course. Google Adwords.

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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

Here are a few Facebook retargeting tactics that higher education institutions use: Promote your open house event: Nothing builds more trust than inviting students and their parents to your school. Retargeting based on what people search. Mention the last date of application submission. Using email for retargeting.

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Personal Branding Guide: How to Build Your Brand Strategy

learnWorlds

People will come looking to learn from you and will be more eager to buy what you have to offer. People search for brands and celebrities more than they search for generic products and services. It signals professional communication over a personal address like Gmail or Yahoo.

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SEO For Course Creators and Membership Site Owners with Lindsay Halsey of Pathfinder SEO

LifterLMS

Lindsay shares what she has found to be the two common solutions to getting found on search engines like Google, Yahoo, and Bing. Lindsay recommends the tool AnswerThePublic that allows you to find what people search for based off of keywords to help you better position your content. Chris Badgett: That’s awesome.

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Creators’ Guide to SEO Success

learnWorlds

SEO (Search Engine Optimization) is the process of improving your web pages to increase their visibility when people search for relevant information. In contrast, paid marketing in search results is called Search Engine Marketing (SEM) , where you pay for ad placements in the results. Submit your site to Yahoo.

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