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Employer Branding: What It Is and Why It’s Important

KnowledgeCity

A brand is made of many parts, but it comes down to reputation: What is a company known for? Employer branding specifically refers to the reputation that an organization has among its employees and potential employees. If a company has a poor reputation among employees, then the most talented recruits will actively avoid it. .

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Sexual Harassment: What’s Next?

Interactive Services

When the initiatives are ineffective and sexual misconduct persists, companies are vulnerable to liability, libel, and possible litigation, not to mention damage to their brand’s reputation. Customized interactive training, emphasizing culture and behavior change, must replace the limited liability and what-not-to-do focus.