Two Global Brand Digital Retail Transformation Case Studies: Lessons & Challenges
BigTinCan
DECEMBER 14, 2020
No channels existed for any type of feedback, surveys, or polling. For example, makeup requires employees to understand how to color match (the product to the skin tone of the shopper) and conduct tutorials, while fragrances require a working understanding of hundreds of different products and how to describe their nuances to new customers.
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