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ARCS (Attention Relevance Confidence Satisfaction). Keller’s ARCS model of motivation stands for Attention, Relevance, Confidence, and Satisfaction. Companies should be wary of the value a “free” learning platform can deliver an alert to the costs quickly accrued in maintaining, updating and supporting an LMS without a vendor.
Think of it like this: WebP > JPG > PNG. Catching the reader’s attention is not just good advice for SEO but for any marketing activity. Grab the reader’s attention early on to get them to read your article, website, or landing page. Google itself suggests that images should be in WebP format.
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