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Sure, you need to create content that inspires your artistic or creative juices, but if you aren’t paying attention to your audience, then you are not serving them. I then look at the search results and decide if it’s a saturated area or there’s room for me to create my unique version. Polls or surveys.
So, we’re the makers of Snagit and Camtasia. Content Wrangler, which does a, a benchmarking survey every couple of years, recently, showed that Snagit’s number one and Camtasia’s number eight among all the software tools that Technical Communicators have in their toolbox. And so that puts stress on content teams.
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