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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

The similarities are all too obvious: L&D and marketing are both trying to change behavior. By following effective persuasion techniques, marketers convince you to alter your belief and to start a new behavior (or stop an existing one). Just like marketing, L&D also focuses on behavior change (via persuasion).

Market 246
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Use Your E-Learning Course to Change Behavior

LearnDash

Because learners sign up to take courses in French, or to achieve a certification in their professional field, we’re used to thinking about teaching those courses as a way of relaying information. Teaching a course is about helping that information stick. But learning is also a behavior. Changing behavior takes time.

Behavior 321
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Ruth Clark Claims “Games Don’t Teach”

Experiencing eLearning

Ruth Clark posted at ASTD an article titled “ Why Games Don’t Teach.” Gee, that “under two hours” point seems like an important limitation of the research, maybe one that should have been mentioned by Clark when claiming that games have no value and “don’t teach.”

Teach 408
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Best Practices to Ensure Successful Custom e-Learning Development

Infopro Learning

1 E-learning platforms are undoubtedly the most engaging and effective mediums for training and teaching employees. Tests, quizzes, and gauging trainee or learner’s response or behavior are some of the easy and quick evaluation methods. According to a report by Business Wire, The Global Corporate E-Learning market accounted for $14.23

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Developing a Results Driven Curriculum

A well-designed learning curriculum develops and nurtures skills needed to achieve organizational and business goals with the most effective and engaging set of experiences. This ebook outlines 5 critical steps to develop learning solutions that will help you achieve the most ambitious objectives.

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DEI Training and Branching Scenarios

Experiencing eLearning

In the CLO article “ Can you teach diversity and inclusion? This is more likely if the training is mandatory or used as a punishment for poor behavior. Focus on specific behaviors. Rather than focusing on awareness or implicit bias, what works better for DEI training is focusing on changing behavior. Julie Dirksen.

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The Art of Storytelling in Corporate Training

Clarity Consultants

Promote Behavioral Change : By illustrating real-life scenarios, storytelling helps employees visualize the consequences of their decisions, encouraging better behavior and decision-making. Define Clear Learning Objectives Start by identifying the basic knowledge, skills, or behaviors that the story should reinforce.