Dogear IM Social Bookmarking 
Tony Karrer
MARCH 3, 2008
Question 1 - What are the most likely ways / places your organization might or does use Blogs, Wikis, Social Bookmarking, Social Networking or Collaboration Tools? DogEar – Social Bookmarking BluePages - employee-controlled profiles of 400,000 employees Daily online newsletter called w3. is discoverable.
Mark Oehlert
JUNE 28, 2007
o IBM employees use a social bookmarking program called DogEar. o IBM has a MySpace-like social network calledBluePages. Each tag is linked back to the tagger’s BluePagesprofile, and clicking on the tagger’s name lets a user send the personan IM o IBM owns more than 50 islands in Second Life. books futures Web 2.0
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