L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?
Learnnovators
AUGUST 2, 2023
There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. This is not surprising. The similarities are all too obvious: L&D and marketing are both trying to change behavior. But beyond this basic realization, we’d do well to understand the fundamental parallels and differences between the two: Marketing is all about persuasion + education.
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