More on Re-evaluating Evaluation – Jack Phillips and ROI
Dashe & Thomson
AUGUST 19, 2011
I have been blogging a lot about Training Evaluation this year—mostly Kirkpatrick , but also Brinkerhoff and Scriven. I just realized that I haven’t included a single word about Jack Phillips , who introduced Return on Investment (ROI) as Level 5 to Kirkpatrick’s Four Levels of Evaluation. During a follow-up evaluation.
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