5 Ways to Increase the Value of Your Customer Base | Social.
Dashe & Thomson
SEPTEMBER 22, 2010
To avoid the direct need for terminating our smaller clients, we can encourage them to buy more or in larger quantities (maybe outsource all of their documentation and training needs to us for an extended period of time). Focus disproportionate effort on high-value customers – My boss brings this up regularly and he’s right on.
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