How to Promote Your Online Courses With Google Ads
learnWorlds
OCTOBER 8, 2023
The placement of your ad is determined by the bid and the quality score ; so bidding higher doesn’t mean your ad will necessarily have an advantage over a lower bid. It could be that your bid is higher, but your quality score is low, thus your ad won’t show higher than someone who bids less but with a superb quality score.
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