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We have the Katzell/Kirkpatrick/Phillips five levels for program evaluation, but this accounts for only five to 10 of the 100-plus metrics we have in learning. For example, accounting has four types of measures (income, expense, assets and liabilities) and three basic statements (income, balance sheet and cash flow).
The Kirkpatrick Evaluation Model and the related Phillips’ Model (see the next chapter) were developed to evaluate the effectiveness of online learning based on the impact it has on your organization. Jack Phillips made a major contribution to the field of learning measurement by developing a process to measure Kirkpatrick’s four levels.
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