L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?
Learnnovators
AUGUST 2, 2023
This could involve simple behaviors, such as getting employees to sign an online register, or complex ones that also require some capability on the part of the employee. L&D is about capability building + persuasion. Just like marketing, L&D also focuses on behavior change (via persuasion).
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