Aptara

OCTOBER 3, 2014

According to a recent Business 2 Community piece by Tim Asimos, it's not enough to paint a company as a thought leader through the deployment of new content. Make the sale with content. B2B content can serve many purposes, but actually closing sales may not be the one some users prioritize. aptaraeditor.

Market 40

Market Content Sales News 40

Aptara

AUGUST 8, 2014

This can hold true for internal documents, B2B content and consumer-facing assets alike. Business 2 Community contributor Dennis Shiao explained that there are more opportunities to engage with this type of material. Fri, 08/08/2014 - 15:56. Digital Content Development. The reasons for interactivity. aptaraeditor.

Interactive 40

Interactive Benefits Content PDF 40

Aptara

JULY 16, 2014

One good way to predict the future of enterprise mobility is to figure out which hardware and software producers are making concerted efforts to win over the business community. Now, IBM MobileFirst Supply and Management, a large program based on device sales and oversight, will deal exclusively in iPhones and iPads. aptaraeditor.

IBM 40

IBM Apple Microsoft Enterprise 40

Aptara

APRIL 10, 2014

Measuring ROI Business 2 Community contributor Angela Hausman, marketing professor at Howard University and associate editor for the European Journal of Marketing, noted the challenge - but necessity - of determining the ROI of mobile marketing efforts. Thu, 04/10/2014 - 16:46. aptaraeditor. B2B Publishing. Add new comment.

ROI 40

ROI Metrics Mobile Strategy 40

Aptara

OCTOBER 31, 2014

However, the sales process typically takes longer in the B2B world, with each transaction potentially involving huge amounts of money and putting the buyer's reputation with his or her supervisors on the line. Fri, 10/31/2014 - 10:18. Digital Content Development. In both cases, there is a product, a buyer and a seller.

Informal 40

Informal Content Oracle PDF 40

Aptara

NOVEMBER 20, 2014

B2B content will evolve to favor visuals, mobility. The process of making a B2B sale is a long game from start to finish. This is the function of B2B content, and to this end, informational materials are worth whatever attention B2B firms can spare. Thu, 11/20/2014 - 18:44. Digital Content Development.

Mobile 40

Mobile Content Convert Attention 40

Aptara

NOVEMBER 16, 2014

The value of such content becomes apparent, however, when considering the nature of the B2B sales process. In a world where content marketing is everywhere in the B2B space, good materials will be at a premium. Sun, 11/16/2014 - 13:04. Digital Content Development. The right approach. aptaraeditor.

Market 40

Market Content Sun Trust 40

Aptara

OCTOBER 28, 2014

There's a certain strain of content that thrives within the B2B sphere. The sale may not be made the moment a possible buyer stops reading the document or viewing the graphic, but the brand has lodged itself in his or her memory as an industry leader and a knowledgeable partner. Wide-ranging content. Tue, 10/28/2014 - 12:11.

Organization 40

Organization Benefits Content ROI 40

Aptara

AUGUST 11, 2014

Business 2 Community contributor Max Stinson recently explained how to use the latter type of content to ensnare the attention of potential buyers. These professional gatherings are not blatantly sales-oriented, which matches the tone of great B2B content. Mon, 08/11/2014 - 14:06. Digital Content Development.

Knowledge 40

Knowledge PDF Convert Market 40

LifterLMS

MARCH 31, 2024

He provides entrepreneurs with useful tools and community assistance via Simplero’s integrated platform. He emphasizes how courses, coaches, and communities may help entrepreneurs on their path to become their second hero by offering them both spiritual and practical assistance. Calvin Correli, co-founder of Simplero.

Coaching 75

Coaching Authoring Tools Course Podcasts 75

Kapp Notes

JANUARY 18, 2016

You can also check out a case study on how one of mLevel’s clients has leveraged the product for sales training right her e. . magazine’s Best of 2014 and Best of 2015. Either way, the service level of the Learning and Development (L&D) function suffers, as does its perception by the business and employees. Caroline G.

Conversation 60

Conversation Compliance Training Gamification Games 60

Talented Learning

JANUARY 8, 2020

Strong contenders include pure-play extended enterprise solutions like BlueVolt , Community Brands , Learndot , NetExam , Skilljar and Thought Industries. For example, BenchPrep , Blue Sky eLearn , Community Brands , EthosCE , WBT Systems and Web Courseworks have made significant inroads in this segment. Good question. Convenient!

Predictions 87

Predictions Association Learning Management System Enterprise Association LMS 87

Aptara

DECEMBER 2, 2014

By a similar token, making all the materials target a single point in the sales funnel will keep buyers from making the transition from curious information-seekers to long-term clients. Always finding a balance is one of the objectives that should be paramount for every content production and distribution department. aptaraeditor.

eBook 40

eBook Market Content Help 40

LifterLMS

JUNE 4, 2023

Browse more recent episodes of the LMScast podcast here or explore the entire back catalog since 2014. A hundred mil annually on their online course sales. So tech communities you know how the courts are structured. Everything goes through the instructor, the content, and the students, right? And they had a 3.9%

Classes 72

Classes Course Online Authoring Tools 72

LifterLMS

SEPTEMBER 24, 2023

In this LMScast episode, Morgan Gist MacDonald covers a variety of topics related to content development. Browse more recent episodes of the LMScast podcast here or explore the entire back catalog since 2014. Look at the table of contents. Amazon sales page. Authors book files into their own accounts.

Authoring Tools 78

Authoring Tools Authoring Expert Write Blog 78

Talented Learning

OCTOBER 30, 2019

In a fast-moving market like data science, online training providers can gain a competitive advantage by accelerating their content development speed. Actually, I have only one year of corporate experience, working in sales and marketing at The Coca-Cola Company. That’s why we needed to develop it ourselves.

Podcasts 49

Podcasts Podcaster Podcasting Business 49