Aptara

JULY 28, 2014

The recent alliance between Apple and IBM could cement the place of iOS devices in this role, so organizations commissioning custom content development should consider that it will likely be viewed on the thin screen of an Apple device. Does your mobile-friendly content have compliant and effective media in place? Tablet future.

Business 40

Business IBM iPad Apple 40

Aptara

NOVEMBER 30, 2014

The source mentioned that integrating visual appeal into content is one strategy that strong marketers undertook in 2014, harnessing the well-known ability of images to convince where words alone cannot. The source also explained that content marketing in the B2B space is worthy of investment and focus. Sun, 11/30/2014 - 10:26.

Content 40

Content Effectiveness Sun Reputation 40

Aptara

DECEMBER 29, 2014

It's important for mobile content developers to keep an eye on these changes, especially as they apply to major industry players such as Google and Apple, to keep their materials relevant. Mon, 12/29/2014 - 09:10. The overall feeling is one of a market going through its middle phase on the way to somewhere more advanced.

Apple 40

Apple Mobile iPhone iPad 40

Aptara

JULY 2, 2014

billion between 2012 and 2014, indicating that the digital sector held its value remarkably well. While not an explosive phenomenon, eBook sales were a strong and steady component of the market in a year when, as the source reported, many users were opting to use tablets as their reading device rather than eReaders. Confident moves.

eBook 40

eBook Library Survey Digital 40

Aptara

JUNE 4, 2014

According to Good e-Reader, research organization PricewaterhouseCoopers has surveyed book sales in the U.K. The analysis of the trade publishing market in January 2014, the latest month for which data is available, demonstrated a 65 percent increase in children's eBook sales, year-over-year. Thu, 06/05/2014 - 00:44.

eBook 40

eBook Predictions Digital Player 40

Aptara

APRIL 10, 2014

Frost & Sullivan's new report, "2013 North American Mobile Enterprise Applications," indicated that businesses are planning to add more mobile apps in 2014 to enhance their workers' productivity, speed sales processes and decrease the amount of paperwork they have to do. Thu, 04/10/2014 - 12:51. aptaraeditor. B2B Publishing.

Enterprise 40

Enterprise Mobile Sales vendor 40

Aptara

APRIL 10, 2014

Mobile apps on the rise in the workplace Frost & Sullivan's new report, "2013 North American Mobile Enterprise Applications," indicated that businesses are planning to add more mobile apps in 2014 to enhance their workers' productivity, speed sales processes and decrease the amount of paperwork they have to do. aptaraeditor.

Enterprise 40

Enterprise Mobile Sales vendor 40

Aptara

OCTOBER 20, 2014

B2B marketers seek purposeful content, strong organization. Sales strategies seeking corporate clientele are hugely important for companies in certain fields. Content is the key to B2B marketing. If prospects don't find compelling reasons to keep investigating a seller, that's one sale that won't be made. aptaraeditor.

Market 40

Market Organization Content Sales 40

Aptara

NOVEMBER 25, 2014

Great B2B content answers a question. That query may not even be directly related to the product for sale. This is one of the most important concepts behind eBook creation in fields that make most of their sales through B2B channels. Firms need to decide what their definition of success is with content. aptaraeditor.

Informal 40

Informal Free eBook Sales 40

Aptara

DECEMBER 7, 2014

Content marketing in 2015. A recent Phoenix Business Journal piece by contributor Sheila Kloefkorn explained some of the movements underway in B2B content as 2014 gives way to 2015. As with son many business imperatives, it's a good practice to get ahead of the curve when it comes to content marketing. aptaraeditor.

Mobile 40

Mobile Case Study Content Sun 40

Aptara

SEPTEMBER 18, 2014

Instead of being obvious and telling them what to buy, an appeal to their feelings and thoughts about the situation could move these clients through the funnel and close sales more quickly. Follow the sales funnel. Thu, 09/18/2014 - 22:20. Digital Content Development. aptaraeditor. B2B Publishing.

Market 40

Market Content Suite Sales 40

Aptara

JULY 2, 2014

At the same time, a huge variety of content is shared between the two formats, meaning that the comparison will always be made. Therefore, determining whether book sales and distribution are more or less effective and powerful with eBooks in place is an important and popular undertaking for researchers. Wed, 07/02/2014 - 08:58.

eBook 40

eBook Comparison Sales Trends 40

Aptara

AUGUST 27, 2014

Companies report interactive content drives marketing success. Making a website into a valuable sales tool is the challenge facing companies today, as it has become clear that the Internet is where both B2B and consumer prospects will go to find their information. Wed, 08/27/2014 - 13:48. Digital Content Development.

Market 40

Market Interactive Report Companies 40

Aptara

AUGUST 25, 2014

One hallmark of the next few years, he stated, is that the relevance and role of content creation will finally fall into place across industries and roles. The need for responsive content that works with mobile devices is clear considering how viewing habits have changed. Mon, 08/25/2014 - 11:28. Mon, 08/25/2014 - 11:28.

Mobile 40

Mobile Content Cognitive Apple 40

Aptara

JULY 31, 2014

The sales pitch will enter the picture along the way, but not overwhelm the solution. Sales personnel were a different matter, with only 43 percent and 3 percent calling assets somewhat or very effective, respectively. Thu, 07/31/2014 - 09:17. Digital Content Development. aptaraeditor. B2B Publishing.

Expert 40

Expert Content Metrics Design 40

Aptara

OCTOBER 3, 2014

Make the sale with content. B2B content can serve many purposes, but actually closing sales may not be the one some users prioritize. Fri, 10/03/2014 - 06:51. Digital Content Development. aptaraeditor. B2B Publishing. Add new comment.

Market 40

Market Content Sales News 40

Aptara

DECEMBER 16, 2014

Content gaining importance as B2B buyer profiles change. Detailed content creation is an integral part of B2B sales, as these materials fill a role that marketing officials cannot. This is the role content production and distribution have stepped into, and it is one that can prove influential. Tue, 12/16/2014 - 16:14.

Change 40

Change Content Community Sales 40

Aptara

DECEMBER 12, 2014

These devices have seen sales slow among other indicators that show they are actually being used quite frequently. As for what this means for mobile content developers, they may have to become used to a market with plenty of different device sizes. Fri, 12/12/2014 - 13:44. The PC market is in flux. Year in review.

Pattern 40

Pattern Market iPad iPhone 40

Aptara

DECEMBER 2, 2014

Faced with these mixed signals, it's time for mobile content developers to consider their next steps. This is news that content developers can use. The source explained that emerging regions are seen as ripe for tablet sales. Tue, 12/02/2014 - 20:24. aptaraeditor. Professional Publishing. Mobile Readiness.

Market 40

Market Microsoft Apple News 40

Aptara

JUNE 26, 2014

The friction thus far between eBook sales and distribution models and library buying practices has held everyone back. Thu, 06/26/2014 - 03:35. Digital Content Development. The library is at a crossroads. As the activity of reading becomes increasingly digital, these institutions are going to have to change. aptaraeditor.

Library 40

Library eBook Solution Internationalization 40

Aptara

JULY 16, 2014

Now, IBM MobileFirst Supply and Management, a large program based on device sales and oversight, will deal exclusively in iPhones and iPads. Content developers for the B2B market should stay up to date on what happens next. Wed, 07/16/2014 - 18:44. Digital Content Development. aptaraeditor. B2B Publishing.

IBM 40

IBM Apple Microsoft Enterprise 40

Aptara

SEPTEMBER 29, 2014

The source noted that the company operates its own application as an alternative way to deliver this content and has huge circulation, meaning its branded messages can reach people in a persistent fashion without leaders needing to buy space in other publications. Mon, 09/29/2014 - 20:04. Digital Content Development.

Digital 40

Digital Mobile Content Reputation 40

Aptara

JULY 28, 2014

These laggard businesses are either not creating strong and important connections between the marketing department and the content they are producing or they are focusing too squarely on materials that will make sales at the expense of relationship management. Mon, 07/28/2014 - 14:04. Digital Content Development.

Content 40

Content eBook Market News 40

Aptara

APRIL 10, 2014

For organizations that are pursuing custom content development for in-house use, similar approaches can be used to evaluate whether their initiatives are making a difference for employees. A simple measurement is to track sales or output before and after enacting a mobile initiative. Thu, 04/10/2014 - 16:46. aptaraeditor.

ROI 40

ROI Metrics Mobile Strategy 40

Aptara

OCTOBER 31, 2014

However, the sales process typically takes longer in the B2B world, with each transaction potentially involving huge amounts of money and putting the buyer's reputation with his or her supervisors on the line. Fri, 10/31/2014 - 10:18. Digital Content Development. In both cases, there is a product, a buyer and a seller.

Informal 40

Informal Content Oracle PDF 40

Aptara

SEPTEMBER 11, 2014

Gothmann advocated for a balance between timely releases based on relevant current events and a steady stream of information developed along a predetermined strategic curve, thus hitting the points B2B buyers will want to see as they progress through the sales funnel. Thu, 09/11/2014 - 08:37. Digital Content Development.

Market 40

Market Content Case Study Poll 40

Aptara

JULY 8, 2014

Kobo, Amazon, Apple, Google and more are lining up to make the sale. Tue, 07/08/2014 - 04:32. Digital Content Development. When it comes to commercial and trade publishing, the final portal between the consumer and the product is usually one of the major distributors' Web portals. Modern conveniences on offer.

eBook 40

eBook Custom Portal Apple 40

Aptara

NOVEMBER 20, 2014

B2B content will evolve to favor visuals, mobility. The process of making a B2B sale is a long game from start to finish. Organizations eager to put their best foot forwards in the year ahead should be sure their content marketing is sharp on both micro and macro levels. Thu, 11/20/2014 - 18:44. aptaraeditor.

Mobile 40

Mobile Content Convert Attention 40

Aptara

NOVEMBER 16, 2014

The value of such content becomes apparent, however, when considering the nature of the B2B sales process. Mitchell noted some of her takeaways from the recent B2B Marketing Forum, including the idea that there is a need to create content that acknowledges the importance of appealing to customers already on board with the advertiser.

Market 40

Market Content Sun Trust 40

Aptara

JUNE 12, 2014

When the market emerged in 2008 as a $2 billion source of revenue, the vast majority of those dollars came through sales of ads viewed by mobile viewers. Now, any company hoping to make a profit with its mobile content can sell it as an application. Thu, 06/12/2014 - 13:32. Digital Content Development.

Media 40

Media Mobile Emergent Website 40

Aptara

OCTOBER 28, 2014

There's a certain strain of content that thrives within the B2B sphere. The sale may not be made the moment a possible buyer stops reading the document or viewing the graphic, but the brand has lodged itself in his or her memory as an industry leader and a knowledgeable partner. Tue, 10/28/2014 - 12:11. aptaraeditor.

Organization 40

Organization Benefits Content ROI 40

Aptara

OCTOBER 6, 2014

The tablet and smartphone market is a puzzle constantly being pieced together in front of content developers. O'Donnell specified that the market may segment itself for sales reasons. Mon, 10/06/2014 - 11:04. Next smartphones and tablets may be heavily specialized. aptaraeditor. Mobile Readiness. Information Technology.

Apple 40

Apple iPhone iPad Reputation 40

Aptara

SEPTEMBER 24, 2014

The divisions between device types and manufacturers may make a number of processes more complicated, not least content production. The need to create solutions that will suit mobile screens has become pressing as these small devices have overtaken PCs in sales and become the primary window between consumers and the online world.

Social Networks 40

Social Networks Mobile Microsoft Social Network 40

Aptara

AUGUST 11, 2014

These professional gatherings are not blatantly sales-oriented, which matches the tone of great B2B content. Mon, 08/11/2014 - 14:06. Digital Content Development. aptaraeditor. B2B Publishing. Add new comment.

Knowledge 40

Knowledge PDF Convert Market 40

Aptara

AUGUST 8, 2014

He suggested that a real goal of engaging features on sales sites is to leave the public interested and wanting more: More information, further engagement, contact with the brand. Fri, 08/08/2014 - 15:56. Digital Content Development. These are the elements to which gamified or visually compelling sections of a page lead.

Interactive 40

Interactive Benefits Content PDF 40

Aptara

JULY 10, 2014

How does it work when applied to the publishing field, where books are the product instead of the sales tool? Thu, 07/10/2014 - 17:54. Digital Content Development. A trove of free information may make an interesting marketing tactic for a software giant. aptaraeditor. B2B Publishing. Professional Publishing.

eBook 40

eBook Examples Free Effectiveness 40

Aptara

MAY 7, 2014

A recent Metro report explained that while bookstore chain head Tim Waterstone has pointed to the fact that hardcover book sales are growing faster than the eBook market, others in the industry are quick to explain that those numbers don't really mean the end is near for eBooks. Wed, 05/07/2014 - 16:42. Digital Content Development.

Predictions 40

Predictions eBook iPad Comparison 40