Aptara

NOVEMBER 30, 2014

The source mentioned that integrating visual appeal into content is one strategy that strong marketers undertook in 2014, harnessing the well-known ability of images to convince where words alone cannot. The source also explained that content marketing in the B2B space is worthy of investment and focus. Sun, 11/30/2014 - 10:26.

Content 40

Content Effectiveness Sun Reputation 40

Aptara

JULY 2, 2014

At the same time, a huge variety of content is shared between the two formats, meaning that the comparison will always be made. Therefore, determining whether book sales and distribution are more or less effective and powerful with eBooks in place is an important and popular undertaking for researchers. Wed, 07/02/2014 - 08:58.

eBook 40

eBook Comparison Sales Trends 40

Aptara

OCTOBER 20, 2014

B2B marketers seek purposeful content, strong organization. Sales strategies seeking corporate clientele are hugely important for companies in certain fields. Content is the key to B2B marketing. If prospects don't find compelling reasons to keep investigating a seller, that's one sale that won't be made. aptaraeditor.

Market 40

Market Organization Content Sales 40

Aptara

NOVEMBER 25, 2014

Great B2B content answers a question. That query may not even be directly related to the product for sale. This is one of the most important concepts behind eBook creation in fields that make most of their sales through B2B channels. Firms need to decide what their definition of success is with content. aptaraeditor.

Informal 40

Informal Free eBook Sales 40

Aptara

JULY 28, 2014

These laggard businesses are either not creating strong and important connections between the marketing department and the content they are producing or they are focusing too squarely on materials that will make sales at the expense of relationship management. Mon, 07/28/2014 - 14:04. Digital Content Development.

Content 40

Content eBook Market News 40

Aptara

AUGUST 27, 2014

Companies report interactive content drives marketing success. Making a website into a valuable sales tool is the challenge facing companies today, as it has become clear that the Internet is where both B2B and consumer prospects will go to find their information. Wed, 08/27/2014 - 13:48. Digital Content Development.

Market 40

Market Interactive Report Companies 40

Aptara

AUGUST 25, 2014

One hallmark of the next few years, he stated, is that the relevance and role of content creation will finally fall into place across industries and roles. The need for responsive content that works with mobile devices is clear considering how viewing habits have changed. Mon, 08/25/2014 - 11:28. Mon, 08/25/2014 - 11:28.

Mobile 40

Mobile Content Cognitive Apple 40

Aptara

JUNE 26, 2014

As the activity of reading becomes increasingly digital, these institutions are going to have to change. The friction thus far between eBook sales and distribution models and library buying practices has held everyone back. Thu, 06/26/2014 - 03:35. Digital Content Development. The library is at a crossroads.

Library 40

Library eBook Solution Internationalization 40

Aptara

DECEMBER 7, 2014

Content marketing in 2015. A recent Phoenix Business Journal piece by contributor Sheila Kloefkorn explained some of the movements underway in B2B content as 2014 gives way to 2015. As with son many business imperatives, it's a good practice to get ahead of the curve when it comes to content marketing. aptaraeditor.

Mobile 40

Mobile Case Study Content Sun 40

Aptara

SEPTEMBER 18, 2014

Instead of being obvious and telling them what to buy, an appeal to their feelings and thoughts about the situation could move these clients through the funnel and close sales more quickly. Follow the sales funnel. Thu, 09/18/2014 - 22:20. Digital Content Development. aptaraeditor. B2B Publishing.

Market 40

Market Content Sales Suite 40

Aptara

JULY 31, 2014

The sales pitch will enter the picture along the way, but not overwhelm the solution. Sales personnel were a different matter, with only 43 percent and 3 percent calling assets somewhat or very effective, respectively. Thu, 07/31/2014 - 09:17. Digital Content Development. aptaraeditor. B2B Publishing.

Expert 40

Expert Content Metrics Design 40

Aptara

APRIL 10, 2014

For organizations that are pursuing custom content development for in-house use, similar approaches can be used to evaluate whether their initiatives are making a difference for employees. A simple measurement is to track sales or output before and after enacting a mobile initiative. Thu, 04/10/2014 - 16:46. aptaraeditor.

ROI 40

ROI Metrics Mobile Strategy 40

Aptara

OCTOBER 3, 2014

Make the sale with content. B2B content can serve many purposes, but actually closing sales may not be the one some users prioritize. Fri, 10/03/2014 - 06:51. Digital Content Development. aptaraeditor. B2B Publishing. Add new comment.

Market 40

Market Content Sales News 40

Aptara

JUNE 12, 2014

Deciding when to create an eBook or a mobile app instead of a piece of physical content and then how to distribute the finished product are important flashpoint moments for today's leaders. Digital platforms have become available over the past few years, and competitors will surely be using them to reach the same audience.

Media 40

Media Mobile Emergent Website 40

Aptara

DECEMBER 16, 2014

Content gaining importance as B2B buyer profiles change. Detailed content creation is an integral part of B2B sales, as these materials fill a role that marketing officials cannot. This is the role content production and distribution have stepped into, and it is one that can prove influential. Tue, 12/16/2014 - 16:14.

Change 40

Change Content Community Sales 40

Aptara

AUGUST 8, 2014

Interactive content delivers unique benefits. Some content distribution methods can be deceptive. Leaders may think their companies are engaging in strong digital outreach because they have phased out paper for PDFs. This can hold true for internal documents, B2B content and consumer-facing assets alike. aptaraeditor.

Interactive 40

Interactive Benefits Content PDF 40

Aptara

JULY 16, 2014

Now, IBM MobileFirst Supply and Management, a large program based on device sales and oversight, will deal exclusively in iPhones and iPads. Content developers for the B2B market should stay up to date on what happens next. Wed, 07/16/2014 - 18:44. Digital Content Development. aptaraeditor.

IBM 40

IBM Apple Microsoft Enterprise 40

Aptara

OCTOBER 31, 2014

However, the sales process typically takes longer in the B2B world, with each transaction potentially involving huge amounts of money and putting the buyer's reputation with his or her supervisors on the line. Fri, 10/31/2014 - 10:18. Digital Content Development. aptaraeditor. B2B Publishing. Add new comment.

Informal 40

Informal Content Oracle PDF 40

Aptara

SEPTEMBER 11, 2014

Gothmann advocated for a balance between timely releases based on relevant current events and a steady stream of information developed along a predetermined strategic curve, thus hitting the points B2B buyers will want to see as they progress through the sales funnel. Thu, 09/11/2014 - 08:37. Digital Content Development.

Market 40

Market Content Case Study Poll 40

Aptara

JULY 8, 2014

Kobo, Amazon, Apple, Google and more are lining up to make the sale. Tue, 07/08/2014 - 04:32. Digital Content Development. When it comes to commercial and trade publishing, the final portal between the consumer and the product is usually one of the major distributors' Web portals. Modern conveniences on offer.

eBook 40

eBook Custom Portal Apple 40

Aptara

NOVEMBER 20, 2014

B2B content will evolve to favor visuals, mobility. The process of making a B2B sale is a long game from start to finish. Organizations eager to put their best foot forwards in the year ahead should be sure their content marketing is sharp on both micro and macro levels. Thu, 11/20/2014 - 18:44. aptaraeditor.

Mobile 40

Mobile Content Convert Attention 40

Aptara

NOVEMBER 16, 2014

The value of such content becomes apparent, however, when considering the nature of the B2B sales process. Mitchell noted some of her takeaways from the recent B2B Marketing Forum, including the idea that there is a need to create content that acknowledges the importance of appealing to customers already on board with the advertiser.

Market 40

Market Content Sun Trust 40

Aptara

OCTOBER 28, 2014

There's a certain strain of content that thrives within the B2B sphere. The sale may not be made the moment a possible buyer stops reading the document or viewing the graphic, but the brand has lodged itself in his or her memory as an industry leader and a knowledgeable partner. Tue, 10/28/2014 - 12:11. aptaraeditor.

Organization 40

Organization Benefits Content ROI 40

Aptara

SEPTEMBER 24, 2014

The divisions between device types and manufacturers may make a number of processes more complicated, not least content production. The need to create solutions that will suit mobile screens has become pressing as these small devices have overtaken PCs in sales and become the primary window between consumers and the online world.

Social Networks 40

Social Networks Mobile Microsoft Social Network 40

Aptara

AUGUST 11, 2014

These professional gatherings are not blatantly sales-oriented, which matches the tone of great B2B content. Mon, 08/11/2014 - 14:06. Digital Content Development. aptaraeditor. B2B Publishing. Add new comment.

Knowledge 40

Knowledge PDF Convert Market 40

Aptara

JULY 10, 2014

How does it work when applied to the publishing field, where books are the product instead of the sales tool? Thu, 07/10/2014 - 17:54. Digital Content Development. A trove of free information may make an interesting marketing tactic for a software giant. aptaraeditor. B2B Publishing. Professional Publishing.

eBook 40

eBook Examples Free Effectiveness 40

Aptara

MAY 7, 2014

A recent Metro report explained that while bookstore chain head Tim Waterstone has pointed to the fact that hardcover book sales are growing faster than the eBook market, others in the industry are quick to explain that those numbers don't really mean the end is near for eBooks. Wed, 05/07/2014 - 16:42. Digital Content Development.

Predictions 40

Predictions eBook iPad Comparison 40

Talented Learning

JANUARY 8, 2020

Now, LMS buyers expect sophisticated B2B capabilities for bulk content sales to resellers, corporate partners, customers or corporate association members. Bulk sales functionality is important because content development costs are fixed. We all want richer digital experiences. Times have changed! Convenient!

Predictions 87

Predictions Association Learning Management System Enterprise Association LMS 87

Aptara

DECEMBER 2, 2014

By a similar token, making all the materials target a single point in the sales funnel will keep buyers from making the transition from curious information-seekers to long-term clients. Always finding a balance is one of the objectives that should be paramount for every content production and distribution department. aptaraeditor.

eBook 40

eBook Market Content Help 40

Learnnovators

NOVEMBER 29, 2014

. “ When training is done well, doors open, skills develop, and performance excellence yields personal and organizational rewards. Six Benefits of eLearning for Sales Training : This post by Karla Gutierrez of SHIFT eLearning lists the benefits companies can reap out of using e-learning as the solution for its sales training needs.

Corporate eLearning 185

Corporate eLearning Roles Brandon Hall Association Learning Management System 185

Learnnovators

NOVEMBER 29, 2014

.” – Eric Schuermann (From our interview with him) “ When training is done well, doors open, skills develop, and performance excellence yields personal and organizational rewards. Algorithmically Generated Content – The Future of E-Learning? : Published on 30-Nov-2014. We would love to hear from you. Written by Santhosh Kumar.

Corporate eLearning 100

Corporate eLearning Roles Brandon Hall Association Learning Management System 100

LifterLMS

SEPTEMBER 24, 2023

In this LMScast episode, Morgan Gist MacDonald covers a variety of topics related to content development. Browse more recent episodes of the LMScast podcast here or explore the entire back catalog since 2014. Look at the table of contents. Amazon sales page. 20 to a hundred sales. It is a separate thing.

Authoring Tools 79

Authoring Tools Authoring Expert Write Blog 79

CLO Magazine

FEBRUARY 3, 2020

The CLO was measured primarily on volume of training delivery, availability of development offerings and responsiveness to business requests. The Digital CLO. L&D rapidly introduced digital training as a cost-effective and scalable alternative to the classroom. This is up from 63 percent in 2014. The Ecosystemic CLO.

CLO 102

CLO Adoption Adopt Agile 102

Talented Learning

OCTOBER 30, 2019

In a fast-moving market like data science, online training providers can gain a competitive advantage by accelerating their content development speed. Actually, I have only one year of corporate experience, working in sales and marketing at The Coca-Cola Company. Or think of digital advertising platforms like Facebook or Google.

Podcasts 49

Podcasts Podcaster Podcasting Business 49