Aptara

SEPTEMBER 11, 2014

B2B marketing content has unique objectives. Every piece of content created by a company needs to have its own reason to exist. This has been a discussed topic recently in B2B circles as leaders have decided what ends to put their content production operations toward. Thu, 09/11/2014 - 08:37. Existing numbers.

Market 40

Market Content Case Study Poll 40

Aptara

NOVEMBER 16, 2014

B2B marketers finding continuous value in content. Therefore, it has been important for B2B marketers to ascertain that they are influencing the purchase funnel with these offerings. The value of such content becomes apparent, however, when considering the nature of the B2B sales process. Sun, 11/16/2014 - 13:04.

Market 40

Market Content Sun Trust 40

Aptara

DECEMBER 12, 2014

Next steps for tablet market point to new use patterns. These devices have seen sales slow among other indicators that show they are actually being used quite frequently. The PC market is in flux. The folly may reside in expecting the smartphone buyers' market to serve as a guide. Fri, 12/12/2014 - 13:44.

Pattern 40

Pattern Market iPad iPhone 40

Aptara

OCTOBER 17, 2014

Apple strikes against lagging sales rates with new iPads. All of this activity on the part of Apple, Samsung, HTC and their fellows has implications for content conversion - if tablets stay relevant over the long haul, they will be important platforms for media. Fri, 10/17/2014 - 11:59. They have a purpose. Apple's new lineup.

Apple 40

Apple iPad Sales Google 40

Use of IETMs for Navy Air Force Defence

JULY 10, 2019

He also heads the Technology, Sales and Marketing wings. He has executed more than 25000 hours of content and developed training software for various sectors including Defence, Insurance and Banking, Health and Pharmaceutical, K-12 and more. Curating Creative Content. An Experienced Initiator. Quick Facts.

Technology 75

Technology Custom eLearning Development Augmented Reality Simulations 75

Vitalyst

AUGUST 31, 2020

As of last year, women represent 37% of Microsoft’s company’s executives across the world, including three of the largest global markets —an admirable 13% over the average in the US. Back in 2014, the percentage of women working at Vitalyst hovered around 26%. Taking steps toward change.

Microsoft 52

Microsoft Diversity Training Statistics Performance Support 52

Aptara

NOVEMBER 30, 2014

The source mentioned that integrating visual appeal into content is one strategy that strong marketers undertook in 2014, harnessing the well-known ability of images to convince where words alone cannot. The source also explained that content marketing in the B2B space is worthy of investment and focus.

Content 40

Content Effectiveness Sun Reputation 40

Aptara

DECEMBER 29, 2014

It's been a strange year for the mobile hardware market, with tablets' resilience causing fewer re-purchases and premature reports that the hardware category is on its way out of favor. The overall feeling is one of a market going through its middle phase on the way to somewhere more advanced. Mon, 12/29/2014 - 09:10.

Apple 40

Apple Mobile iPhone iPad 40

Aptara

JULY 2, 2014

Though in the years ahead, interactive eBooks could take digital reading into new spaces, the competition between eBooks and printed literature is usually the focus of market analysis. Digital Book World reported that the latest survey sees the eBook market in the U.S. Wed, 07/02/2014 - 08:58. Digital Content Development.

eBook 40

eBook Library Survey Digital 40

Aptara

JUNE 4, 2014

Indeed, the market for eBooks is thriving at the moment, and there is still time to become a major player in the industry. According to Good e-Reader, research organization PricewaterhouseCoopers has surveyed book sales in the U.K. The eBook publishing market is showing promise when it comes to a few vital categories of literature.

eBook 40

eBook Predictions Digital Player 40

Aptara

DECEMBER 7, 2014

Therefore, it's worth marketers asking whether their current materials will impress buyers along that whole arc or if an upgrade is in order. Content marketing in 2015. A recent Phoenix Business Journal piece by contributor Sheila Kloefkorn explained some of the movements underway in B2B content as 2014 gives way to 2015.

Mobile 40

Mobile Case Study Content Sun 40

Aptara

AUGUST 25, 2014

Organizations are discovering the value of flexible content conversion even as the field becomes more complicated than ever before. Marketing content's new look. One hallmark of the next few years, he stated, is that the relevance and role of content creation will finally fall into place across industries and roles.

Mobile 40

Mobile Content Cognitive Apple 40

Use of IETMs for Navy Air Force Defence

APRIL 10, 2019

He also heads the Technology, Sales and Marketing wings. He has executed more than 25000 hours of content and developed training software for various sectors including Defence, Insurance and Banking, Health and Pharmaceutical, K-12 and more. Curating Creative Content. An Experienced Initiator.

Technology 40

Technology Custom eLearning Development Augmented Reality Simulations 40

Aptara

JULY 2, 2014

At the same time, a huge variety of content is shared between the two formats, meaning that the comparison will always be made. Therefore, determining whether book sales and distribution are more or less effective and powerful with eBooks in place is an important and popular undertaking for researchers. Wed, 07/02/2014 - 08:58.

eBook 40

eBook Comparison Sales Trends 40

Aptara

JULY 28, 2014

According to a recent Forrester Research report commissioned by the Business Marketing Association and the Online Marketing Institute, many organizations are choosing wrong when it comes to this important step. As with any type of marketing and outreach, B2B is heavily based on learning about the target market.

Content 40

Content eBook Market News 40

Aptara

SEPTEMBER 29, 2014

Creating compelling informational materials that draw eyes to a business has been a priority since long before the dawn of digital content. Now, however, digital channels are the dominant way of disseminating promotional and marketing information. Mon, 09/29/2014 - 20:04. Digital Content Development. aptaraeditor.

Digital 40

Digital Mobile Content Reputation 40

Aptara

NOVEMBER 25, 2014

Great B2B content answers a question. That query may not even be directly related to the product for sale. This is one of the most important concepts behind eBook creation in fields that make most of their sales through B2B channels. Firms need to decide what their definition of success is with content. aptaraeditor.

Informal 40

Informal Free eBook Sales 40

Aptara

DECEMBER 16, 2014

Content gaining importance as B2B buyer profiles change. Detailed content creation is an integral part of B2B sales, as these materials fill a role that marketing officials cannot. This is the role content production and distribution have stepped into, and it is one that can prove influential. aptaraeditor.

Change 40

Change Content Community Sales 40

Aptara

APRIL 10, 2014

With advanced content technology , companies can easily disseminate sharp, engaging mobile content as part of their resources for employees or marketing strategies directed at customers. A simple measurement is to track sales or output before and after enacting a mobile initiative. Thu, 04/10/2014 - 16:46.

ROI 40

ROI Metrics Mobile Strategy 40

Aptara

JULY 16, 2014

Companies creating content for B2B marketing and outreach have had to go mobile in the past few years to keep consistently reaching their prospects. Now, IBM MobileFirst Supply and Management, a large program based on device sales and oversight, will deal exclusively in iPhones and iPads. Wed, 07/16/2014 - 18:44.

IBM 40

IBM Apple Microsoft Enterprise 40

Aptara

JUNE 26, 2014

The friction thus far between eBook sales and distribution models and library buying practices has held everyone back. The state of the market. Thu, 06/26/2014 - 03:35. Digital Content Development. The library is at a crossroads. It's clear that a solution is needed, and soon. aptaraeditor. Add new comment.

Library 40

Library eBook Solution Internationalization 40

Aptara

JULY 31, 2014

The sales pitch will enter the picture along the way, but not overwhelm the solution. MarketingProfs recently presented the results of a Demand Metric survey that found marketers are very positive about the role their assets play. Thu, 07/31/2014 - 09:17. Digital Content Development. aptaraeditor.

Expert 40

Expert Content Metrics Design 40

Aptara

OCTOBER 6, 2014

The tablet and smartphone market is a puzzle constantly being pieced together in front of content developers. Of course, as with many such environments driven by battling corporate giants, there may never be any one definitive standard, and the market could even become more fragmented, not less. Mon, 10/06/2014 - 11:04.

Apple 40

Apple iPhone iPad Reputation 40

Aptara

NOVEMBER 20, 2014

B2B content will evolve to favor visuals, mobility. The process of making a B2B sale is a long game from start to finish. Tech-focused innovations rarely stay stagnant for long, and content production and distribution methods are certainly prone to this effect. Thu, 11/20/2014 - 18:44. Digital Content Development.

Mobile 40

Mobile Content Convert Attention 40

Aptara

OCTOBER 31, 2014

B2B content exists to spread valuable information. B2B marketing is slightly different from the B2C variety, not in the end goal, but in the path it takes to get there. A recent Internet Explorer piece reported on comments made by Oracle's Kristin Farwell at the OpenWorld industry gathering on the subject of B2B content marketing.

Informal 40

Informal Content Oracle PDF 40

Aptara

AUGUST 11, 2014

Business 2 Community contributor Max Stinson recently explained how to use the latter type of content to ensnare the attention of potential buyers. He stated that there is a market for formative information, and organizations that skip over it may be missing out on opportunities. Mon, 08/11/2014 - 14:06. Call to action.

Knowledge 40

Knowledge PDF Convert Market 40

Aptara

OCTOBER 28, 2014

There's a certain strain of content that thrives within the B2B sphere. The sale may not be made the moment a possible buyer stops reading the document or viewing the graphic, but the brand has lodged itself in his or her memory as an industry leader and a knowledgeable partner. Researching the market. Tue, 10/28/2014 - 12:11.

Organization 40

Organization Benefits Content ROI 40

Aptara

JUNE 12, 2014

The current state of the market was most ably demonstrated by a chart that found only 7 percent of media consumption time goes through print, which still attracts 25 percent of marketing dollars. Now, any company hoping to make a profit with its mobile content can sell it as an application. Thu, 06/12/2014 - 13:32.

Media 40

Media Mobile Emergent Website 40

Aptara

MAY 7, 2014

The development curve. Gizmodo contributor Matt Novak recently looked back at predictions for the eBook market made as long ago as 1989, which hinted at futures that never came to pass. Contrasting these missed guesses with the real state of the market can be both entertaining and enlightening. Wed, 05/07/2014 - 16:42.

Predictions 40

Predictions eBook iPad Comparison 40

Aptara

JULY 10, 2014

The distribution of eBooks as a marketing and reputation-building tactic carries a few advantages that other strategies may lack. There's no monetary outlay on the part of the customer, but the marketer's path to their ear becomes more direct. A trove of free information may make an interesting marketing tactic for a software giant.

eBook 40

eBook Examples Free Effectiveness 40

Aptara

SEPTEMBER 24, 2014

The divisions between device types and manufacturers may make a number of processes more complicated, not least content production. The need to create solutions that will suit mobile screens has become pressing as these small devices have overtaken PCs in sales and become the primary window between consumers and the online world.

Social Networks 40

Social Networks Mobile Microsoft Social Network 40

eLearning Architect

JANUARY 25, 2016

At the end of 2014, I made a decision to quit my job and to work for myself. I was responsible for strategy and delivery of online training to the organisations' global employee and customer base and would eventually require the management of a small team of instructional designers, content developers and LMS administrators.

Business 106

Business Corporate eLearning eLearning Strategy eLearning 106

Aptara

AUGUST 8, 2014

Shiao indicated that this is a more effective and quick method of observing than simply asking questions when users try to download static content. Compelling marketing websites. Fri, 08/08/2014 - 15:56. Digital Content Development. The same can't be said of downloading a white paper coded as a conventional PDF.

Interactive 40

Interactive Benefits Content PDF 40

CLO Magazine

NOVEMBER 3, 2016

When I went to work at IBM in 1982, I had the opportunity to go through an entire year of training on all areas of technology, software, business and sales. After decades building L&D into a professional function to develop learning, L&D is becoming invisible. This has been hard on the L&D profession.

Instructional Design 32

Instructional Design Blended Learning Virtual Classroom ADDIE 32

Aptara

DECEMBER 2, 2014

EBooks and other 'gated content' can help marketers thrive. Marketing strategies routinely cross many boundaries today. By a similar token, making all the materials target a single point in the sales funnel will keep buyers from making the transition from curious information-seekers to long-term clients. aptaraeditor.

eBook 40

eBook Market Content Help 40

Talented Learning

JANUARY 8, 2020

And today’s learning systems market definitely gives us plenty to consider. Ever since cloud technology burst onto the scene a decade ago, hundreds of new learning solutions have entered the market. Surgent Expands into Healthcare Professional Education Market Through Acquisition of PharmCon. New decade.

Predictions 87

Predictions Association Learning Management System Enterprise Association LMS 87

LifterLMS

MARCH 31, 2024

In addition, he talks on the need of continuous involvement in a community that is encouraging and adopts an iterative approach to coaching and content development, constantly refining his views based on questions posed by participants. What I see as the most effective format in the market right now. And and the format is.

Coaching 76

Coaching Authoring Tools Course Podcasts 76