Aptara

JULY 28, 2014

The recent alliance between Apple and IBM could cement the place of iOS devices in this role, so organizations commissioning custom content development should consider that it will likely be viewed on the thin screen of an Apple device. These products are set to make a mark in the enterprise. Mon, 07/28/2014 - 17:58.

Business 40

Business IBM iPad Apple 40

Aptara

JUNE 4, 2014

According to Good e-Reader, research organization PricewaterhouseCoopers has surveyed book sales in the U.K. While not a complete takeover of the publishing sector, this is the type of growth that can embolden digital media organizations and give them the confidence they need to push their product lines aggressively over the next few years.

eBook 40

eBook Predictions Digital Player 40

Aptara

DECEMBER 7, 2014

Content production must meet a few critical objectives to be considered successful. Content marketing in 2015. A recent Phoenix Business Journal piece by contributor Sheila Kloefkorn explained some of the movements underway in B2B content as 2014 gives way to 2015. The whole sales cycle. aptaraeditor.

Mobile 40

Mobile Case Study Content Sun 40

Aptara

AUGUST 27, 2014

Companies report interactive content drives marketing success. Making a website into a valuable sales tool is the challenge facing companies today, as it has become clear that the Internet is where both B2B and consumer prospects will go to find their information. Wed, 08/27/2014 - 13:48. Digital Content Development.

Market 40

Market Interactive Report Companies 40

Aptara

SEPTEMBER 18, 2014

When developing content meant to sell a company's message, whether it's developed in-house or externally, it's important for leaders to ensure their offerings hit the mark with consumers and keep them coming back. Follow the sales funnel. Thu, 09/18/2014 - 22:20. Digital Content Development.

Market 40

Market Content Sales Suite 40

Aptara

JULY 2, 2014

The overall penetration rate of the product has a huge effect on the potential audience for each new release and can serve as a powerful indicator of the future. billion between 2012 and 2014, indicating that the digital sector held its value remarkably well. Wed, 07/02/2014 - 08:58. Digital Content Development.

eBook 40

eBook Library Survey Digital 40

Aptara

NOVEMBER 25, 2014

Great B2B content answers a question. That query may not even be directly related to the product for sale. This is one of the most important concepts behind eBook creation in fields that make most of their sales through B2B channels. Firms need to decide what their definition of success is with content.

Informal 40

Informal Free eBook Sales 40

Aptara

DECEMBER 16, 2014

Content gaining importance as B2B buyer profiles change. Detailed content creation is an integral part of B2B sales, as these materials fill a role that marketing officials cannot. They perform this inspection online and only reach out to the firms once they have a pretty strong impression of the product category in question.

Change 40

Change Content Community Sales 40

Aptara

JULY 31, 2014

The primary objective of a piece of content may be to sell a particular product, with its overall tone reverse-engineered from there. The sales pitch will enter the picture along the way, but not overwhelm the solution. Thu, 07/31/2014 - 09:17. Digital Content Development. aptaraeditor. B2B Publishing.

Expert 40

Expert Content Metrics Design 40

Aptara

JULY 2, 2014

An interactive eBook on a tablet is a completely different product than a physical hardcover. At the same time, a huge variety of content is shared between the two formats, meaning that the comparison will always be made. This spread of available devices has happened side-by-side with a massive bump in eBook sales. aptaraeditor.

eBook 40

eBook Comparison Sales Trends 40

Aptara

JULY 28, 2014

Today, B2B content can take a number of forms. Whereas organizations in the era of print were very limited in what they could convey and the speed at which they could do it, today's content production is a much more open endeavor. The more compelling and interactive content can be, the better for all involved.

Content 40

Content eBook Market News 40

Aptara

JULY 16, 2014

Companies creating content for B2B marketing and outreach have had to go mobile in the past few years to keep consistently reaching their prospects. This is because the tablet and smartphone form factors, despite their role as preeminent consumer products, have become key parts of corporate DNA through sheer convenience and effectiveness.

IBM 40

IBM Apple Microsoft Enterprise 40

Aptara

OCTOBER 3, 2014

This is especially important when committing to content production and curation. Make the sale with content. B2B content can serve many purposes, but actually closing sales may not be the one some users prioritize. Fri, 10/03/2014 - 06:51. Digital Content Development. aptaraeditor.

Market 40

Market Content Sales News 40

Aptara

OCTOBER 31, 2014

In both cases, there is a product, a buyer and a seller. However, the sales process typically takes longer in the B2B world, with each transaction potentially involving huge amounts of money and putting the buyer's reputation with his or her supervisors on the line. Fri, 10/31/2014 - 10:18. Digital Content Development.

Informal 40

Informal Content Oracle PDF 40

Aptara

NOVEMBER 20, 2014

B2B content will evolve to favor visuals, mobility. The process of making a B2B sale is a long game from start to finish. There is a large amount of money on the line, and it's prudent to ensure the product is everything it promises to be. Thu, 11/20/2014 - 18:44. Digital Content Development. aptaraeditor.

Mobile 40

Mobile Content Convert Attention 40

Aptara

DECEMBER 2, 2014

Faced with these mixed signals, it's time for mobile content developers to consider their next steps. This is especially interesting, as Microsoft tends to market its high-end tablet products as notebook computer equivalents or replacements. This is news that content developers can use. Tue, 12/02/2014 - 20:24.

Market 40

Market Microsoft Apple News 40

Aptara

JUNE 26, 2014

The friction thus far between eBook sales and distribution models and library buying practices has held everyone back. That structure was based on physical goods, and the emergence of eBooks can be a way to reconfigure it instead of just contributing another product to be distributed through it. Thu, 06/26/2014 - 03:35.

Library 40

Library eBook Solution Internationalization 40

Aptara

OCTOBER 28, 2014

There's a certain strain of content that thrives within the B2B sphere. The sale may not be made the moment a possible buyer stops reading the document or viewing the graphic, but the brand has lodged itself in his or her memory as an industry leader and a knowledgeable partner. Tue, 10/28/2014 - 12:11. Researching the market.

Organization 40

Organization Benefits Content ROI 40

Aptara

OCTOBER 6, 2014

The tablet and smartphone market is a puzzle constantly being pieced together in front of content developers. These are the Samsung Galaxies and iPhones of the world, and their presence can help direct content production. O'Donnell specified that the market may segment itself for sales reasons. aptaraeditor.

Apple 40

Apple iPhone iPad Reputation 40

Aptara

SEPTEMBER 29, 2014

Content production can take many forms, and this is one of the more high-intensity offerings available, combining the look of a sophisticated magazine and the digital features that create a connection between young viewers and a favorite brand. Mon, 09/29/2014 - 20:04. Digital Content Development. aptaraeditor.

Digital 40

Digital Mobile Content Reputation 40

Aptara

JULY 10, 2014

It is not a product launch or a massive rebranding, and yet the launch of these free guides has put the company's name in the headlines. How does it work when applied to the publishing field, where books are the product instead of the sales tool? Thu, 07/10/2014 - 17:54. Digital Content Development.

eBook 40

eBook Examples Free Effectiveness 40

Aptara

JUNE 12, 2014

Deciding when to create an eBook or a mobile app instead of a piece of physical content and then how to distribute the finished product are important flashpoint moments for today's leaders. It's time for anyone with a stake in content production to determine the ideal method of spreading their message. aptaraeditor.

Media 40

Media Mobile Emergent Website 40

Aptara

APRIL 10, 2014

For organizations that are pursuing custom content development for in-house use, similar approaches can be used to evaluate whether their initiatives are making a difference for employees. A simple measurement is to track sales or output before and after enacting a mobile initiative. Thu, 04/10/2014 - 16:46. aptaraeditor.

ROI 40

ROI Metrics Mobile Strategy 40

Aptara

SEPTEMBER 11, 2014

This has been a discussed topic recently in B2B circles as leaders have decided what ends to put their content production operations toward. Content will fill in the steps of this journey and bring buyer and seller together. Thu, 09/11/2014 - 08:37. Digital Content Development. Existing numbers.

Market 40

Market Content Case Study Poll 40

Aptara

JULY 8, 2014

The rise of the eBook format and ePublishing has enabled content owners and authors to consider a series of launch strategies that would never have been possible in years past, with low overhead and an engaged install base. Kobo, Amazon, Apple, Google and more are lining up to make the sale. Tue, 07/08/2014 - 04:32.

eBook 40

eBook Custom Portal Apple 40

Aptara

NOVEMBER 16, 2014

The value of such content becomes apparent, however, when considering the nature of the B2B sales process. This need for knowledge is one reason to bet on the future of detailed content production in the B2B sphere. Sun, 11/16/2014 - 13:04. Digital Content Development. aptaraeditor. B2B Publishing.

Market 40

Market Content Sun Trust 40

Aptara

SEPTEMBER 24, 2014

The divisions between device types and manufacturers may make a number of processes more complicated, not least content production. The need to create solutions that will suit mobile screens has become pressing as these small devices have overtaken PCs in sales and become the primary window between consumers and the online world.

Social Networks 40

Social Networks Mobile Microsoft Social Network 40

Aptara

AUGUST 11, 2014

These viewers are professionals with high standards, meaning that there is a huge amount of pressure on the content production process. These professional gatherings are not blatantly sales-oriented, which matches the tone of great B2B content. Mon, 08/11/2014 - 14:06. Digital Content Development.

Knowledge 40

Knowledge PDF Convert Market 40

Aptara

AUGUST 8, 2014

However, there are still more benefits to advanced and interactive content production methods that improve user engagement rather than remaining static. This can hold true for internal documents, B2B content and consumer-facing assets alike. Fri, 08/08/2014 - 15:56. Digital Content Development. aptaraeditor.

Interactive 40

Interactive Benefits Content PDF 40

eLearning Architect

JANUARY 25, 2016

At the end of 2014, I made a decision to quit my job and to work for myself. I was responsible for strategy and delivery of online training to the organisations' global employee and customer base and would eventually require the management of a small team of instructional designers, content developers and LMS administrators.

Business 106

Business Corporate eLearning eLearning Strategy eLearning 106

Knowledge Guru

MAY 6, 2015

I interviewed Paula Rossini, Global Program Manager at Cisco, to learn more about how Cisco uses Knowledge Guru games to teach its sales associates. Cisco’s sales associate training program (CSAP) has won multiple Brandon Hall awards for its innovative approaches, including a 2014 “Gold” award won in partnership with BLP.

Knowledge 100

Knowledge Teach Brandon Hall Association LMS 100

LifterLMS

MARCH 31, 2024

In addition, he talks on the need of continuous involvement in a community that is encouraging and adopts an iterative approach to coaching and content development, constantly refining his views based on questions posed by participants. So sales So that’s when they’re step up and they’re interested. Anyway, so.

Coaching 76

Coaching Authoring Tools Course Podcasts 76

Talented Learning

JANUARY 8, 2020

Besomebody Acquires Pixelbug to Add AI, AR and VR to Its Skills Training Products. Training now plays an essential role in attracting new prospects, converting them to customers, empowering them to use products successfully, convincing them to increase product use over time and encouraging them to become brand advocates.

Predictions 87

Predictions Association Learning Management System Enterprise Association LMS 87

Kapp Notes

JANUARY 18, 2016

Bryan has had a distinguished career in corporate Learning & Development, including leadership roles with Skillsoft, Kaplan, AchieveGlobal and NETg. You can also check out a case study on how one of mLevel’s clients has leveraged the product for sales training right her e. . magazine’s Best of 2014 and Best of 2015.

Conversation 60

Conversation Compliance Training Gamification Games 60

Aptara

DECEMBER 2, 2014

By a similar token, making all the materials target a single point in the sales funnel will keep buyers from making the transition from curious information-seekers to long-term clients. Always finding a balance is one of the objectives that should be paramount for every content production and distribution department.

eBook 40

eBook Market Content Help 40

Xyleme

MARCH 28, 2014

How PowerPoint Is Ruining Higher Ed, Explained in One PowerPoint [link] via @slate — Dawn Poulos (@dawnpoulos) March 7, 2014. Staying with a certain concept or product because it has performed adequately or even well in the past makes sense, at least on the surface. You know what? Moment No. 5: Structure Provides Flexibility.

Instructional Design 107

Instructional Design Instructional Instruction Design 107

LifterLMS

JUNE 4, 2023

Browse more recent episodes of the LMScast podcast here or explore the entire back catalog since 2014. You can differentiate by product, by content, or by process. So the product is automatically, sorry about that, is automatically differentiating itself. A hundred mil annually on their online course sales.

Classes 73

Classes Course Online Authoring Tools 73