The Psychology and Neuroscience of the Underdog Effect: Why We’re all Leicester City Football Fans!
Learningtogo
MAY 3, 2016
Soccer”) team clinched the 2016 Premier League Championship title. This post also gives me an opportunity to demonstrate how neuroscience validates and deepens our understanding of human behavior as hypothesized by psychology. But human behavior is rarely that straight forward. Everyone Loves a Winner” – Except When We Don’t.
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