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Online Marketing for E-learning Part I: Content

LearnDash

We’ve been asked more than once to give marketing advice for online educators, and while we’ve touched on the issue before , I thought I would take the next few posts to answer some of the biggest questions in-depth. First of all, let’s understand the scope of marketing for online education: it will almost always be digital.

Market 247
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7 Ways to Market Your Online Course

LearnDash

For a lot of course creators, marketing is a love it or hate it activity. Meanwhile, a lot of organic traffic will land on your site through some other page—a blog post or a product page, for instance. Write a piece of high-value content and give it away in exchange for email addresses.

Market 262
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Tips for Creating a Course Content Marketing Strategy

LearnDash

You’ve heard you should write a blog for your course. But what should you write about? If you’ve read any of our posts on how to market your online course , you’ve probably heard content marketing mentioned a few times. The blog schedule is a tough one for many beginner content marketers.

Market 222
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Visuals and Visual Thinking

Association eLearning

And something that looks good is going to get more attention than something that looks sloppy or complicated. There’s more to visuals than how they can be used in courses or marketing campaigns. If you’d like to read more about training, learning, and instructional design check out the rest of this author’s blogs.

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Email Marketing Best Practices for Online Educators

LearnDash

You want to build your email lists to better market your online course offerings. Email is one of the oldest and most reliable forms of marketing on the Internet, yet somehow, it is simultaneously the easiest to get wrong, while also being the easiest to get right. Build a marketing list. Here’s what you need to know.

Market 265
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Online Marketing for Elearning Part II: Distribution

LearnDash

As we covered earlier in our discussion of content marketing, if you’ve done the necessary SEO work, your posts should draw in some organic traffic on their own. However, while content marketing is great for this passive publicity, there’s more you can—and should—be doing to be seen by a wider audience.

Market 230
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7 Reasons Your E-Learning Website Needs a Blog

LearnDash

Blogging is one of the oldest marketing tools on the Internet—and still one of the best. Yes, I am talking about blogging. The blog has been a foundation of Internet culture practically since its inception. However, your blog doesn’t have to be massively popular as a blog to be wildly successful as a marketing tool.

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