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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).

Market 246
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Achieving Retail Excellence Through Custom eLearning Solutions

Upside Learning

The retail sector will only thrive if the right people, knowledgeable, competent, and responsive to changing market needs, are employed. Those are: Customer Expectations: In the highly competitive market of today, the consumers expect to have a very personalized, seamless experience across all touch points.

Insiders

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Learning Management Systems with HubSpot Integration

Paradiso

One such integration is with HubSpot, a leading Customer Relationship Management (CRM) platform that can optimize your learning and marketing workflows. HubSpot, a powerful CRM platform , helps businesses manage their marketing, sales, and customer relationships. Integrating your LMS with HubSpot is a game-changer.

LMS 91
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Best Practices to Ensure Successful Custom e-Learning Development

Infopro Learning

According to a report by Business Wire, The Global Corporate E-Learning market accounted for $14.23 Find your niche through market analysis. Market analysis is one of the best ways to learn about the market situation, top e-learning companies, their work, and your major competitors. Key partner. Value proposition.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase.

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Exploring a Global Leadership Approach – Mindset, Behavior and Process

Infopro Learning

Global leaders will also need to have a working knowledge of other cultures, varying leadership styles ,view points and market trends. The Behavior and Process of Global Leadership. There are a wide range of behaviors and attributes experts suggest global leaders need.

Behavior 409
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Authentic Marketing

Clark Quinn

I’m not a marketing expert, or even a marketer, so take the following with the proverbial boulder of salt. Still, I have to market Quinnovation, and I’ve advised orgs on marketing (learning) products, and I’ve taken down a lot of bogus marketing. In lieu of that, be wary. Caveat emptor, after all.

Market 229
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment.