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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

The similarities are all too obvious: L&D and marketing are both trying to change behavior. By following effective persuasion techniques, marketers convince you to alter your belief and to start a new behavior (or stop an existing one). Just like marketing, L&D also focuses on behavior change (via persuasion).

Market 246
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Learner Engagement: Behavioral, Cognitive, & Affective

Experiencing eLearning

That’s part of behavioral engagement. Behavioral engagement. Behavioral engagement is the actions and behaviors people take during learning, which may support or hinder learning. Different researchers have identified different behaviors as showing engagement, but this one seems relevant for workplace elearning.

Cognitive 345
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Competency-Based Training: The Ultimate Guide to Building a Skilled Workforce

Ninja Tropic

These competencies can be divided into two main categories: technical competencies and behavioral competencies. Technical competencies refer to job-specific skills that involve the use of tools, technology, or methodologies.

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Want to Change Behavior? Give Learners a Nudge

Learningtogo

Want to Change Behavior? Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions About Health, Wealth, and Happiness introduced the term in 2008 as a framework for achieving social change at scale by making tiny, incremental changes in the behavior of a large population. People can’t be forced to change behavior.

Behavior 182
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Developing a Results Driven Curriculum

A well-designed learning curriculum develops and nurtures skills needed to achieve organizational and business goals with the most effective and engaging set of experiences. This ebook outlines 5 critical steps to develop learning solutions that will help you achieve the most ambitious objectives.

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A Complete Guide on eLearning

Gyrus

Analyzing and tracking student behavior is a simple task that does not require a high-end system or platform. While buying eLearning content discuss the quality of the content, the experience of the content developer, the number of courses the provider has available for purchase, and references. Are you purchasing unlimited use?

Guide 130
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A Complete Guide on eLearning

Gyrus

Analyzing and tracking student behavior is a simple task that does not require a high-end system or platform. While buying eLearning content discuss the quality of the content, the experience of the content developer, the number of courses the provider has available for purchase, and references. Are you purchasing unlimited use?

Guide 130
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Agile Microlearning Explained

Learner engagement and retention doesn’t have to be a mystery. Cognitive science theories already supply the answers. Learn how OttoLearn packages them into a single platform you can use to deliver microlearning based reinforcement training, and go beyond completions to focus on outcomes.