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2019 was a big year for my blog. This year, I focused on writing new posts plus updating some older content. I started this blog in 2006 as a free wordpress.com blog. I was using my blog primarily as a tool for my own reflection and learning. This is post #1,115 on my blog. I want to diversify my business.
Blogging is one of the oldest marketing tools on the Internet—and still one of the best. Yes, I am talking about blogging. The blog has been a foundation of Internet culture practically since its inception. However, your blog doesn’t have to be massively popular as a blog to be wildly successful as a marketing tool.
Well you may wonder why does a technology and learning blog talk about music. In this blog post, you will learn why ‘Mapping RoI of eLearning’ impacts both eLearning Development companies and organizations that buy these learning solutions. “Money, money, money…” is a popular hit song by the music group ABBA. Justifying Training Needs.
I share these links about once a month here on my blog. I disagree with her point about not starting with the ideal path for writing (although she acknowledges that may make sense for beginners when you’re learning how to write scenarios). As I read online, I bookmark resources I find interesting and useful.
By providing spaced learning through dripped applications, we give knowledge a greater chance of sticking and give people a better chance of direct skill application - a real win-win for the people and the business! Begin to write conversational content that addresses learning outcomes, avoiding content bloat and cognitive overload.
I share these links periodically here on my blog. This post includes links on UX, accessibility, branching scenarios, Twine, instructional design blogs, free/freemium tools, and systems thinking. Guidelines for writing good alt text. How To: Write Good Alt Text | Supercool. A number of these are organizational blogs.
While I often share those recordings on my blog as they happen, this is the first time I have compiled a complete list like this. I’m linking to blog posts about the presentations rather than directly to the recordings because I often include links to resources or further information in my posts. Blogging to Build Your Business.
.” While that’s true, I’ve also found that sharing generously ends up growing my business. While you genuinely can grow your business by sharing your expertise freely, don’t expect to actually have piles of dollar bills lying around like this. Last year, I spent about 10 hours each month on my blog.
I share these links periodically here on my blog. Share everything you know Chris Lema writes about the benefits of blogging and sharing your knowledge generously. And while this is about blogging, the same concepts apply to any other method of sharing: videos, podcasts, etc. Sometimes I write for future me.
Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.
I share these links periodically here on my blog. While I have never used cold emails in my own business, they can be a method of finding work for freelancers who are just getting started in the field. Freelancers: Five Steps to Write a Cold Email That Converts New Clients | Observer. Accessibility and disability.
I share these links periodically here on my blog. These aren’t learning or training games, but it’s useful to look at games outside of L&D for ideas on game mechanics, look and feel, choice writing, and other elements of games. As I read online, I bookmark resources I find interesting and useful. Games built in Twine.
SMEs who are accustomed to working on traditional elearning may be uncomfortable or unsure how to help you write scenarios. Start Writing Even If It’s Wrong. We’ve all worked with SMEs who were too busy to get on the phone or sit down for a meeting, or who replied to all of our questions with one- or two-word answers.
Monday morning First thing Monday morning, I catch up on email and work on my business. That means following up with prospects, writing proposals, long-term business planning, catching up on my blog if needed, networking, etc. That means more of my time can be spent doing focus work like writing and development.
Instructional designers and training managers sometimes ask me, “How do I train SMEs to write better branching scenarios?” I believe SMEs shouldn’t write branching scenarios. Instead, I think we as instructional designers and LXDs should interview the SMEs as part of our analysis, and then we should write it.
How do you ensure you get the full business benefits of skills management at your workplace? Recently, HR and business analyst and educator Josh Bersin shared a video homing in on the value of taking a pragmatic, business-centered approach to skills. He advocates for a capability focus that resonates in the business world.
I share these links periodically here on my blog. In this post, I share links on instructional writing, identifying strengths, project management tools, design principles, and more. Instructional writing. The before and after writing example shows what a significant difference it can make. Writing robotic speech.
You’ve heard you should write a blog for your course. But what should you write about? Content marketing is an great strategy for almost any business, but it’s especially suitable for e-learning for two reasons: It’s online, which is where your market is. Instead, aim for a weekly blog at least.
A lot, obviously (7 books, numerous articles, this blog, white papers, …). As another colleague who just published posted some thoughts on what they learned, I realize it may be appropriate to toss out some thoughts on writing books. I know some of the barriers to writing a book, for sure. Same with writing.
Are you looking for a way to market your online course business but don’t want to write article after article? Read and comment on their blogs using an authentic voice and tone. Here is a free link to some reviews and summaries of my blog content related to my (name of class) class: link. Influencers are often busy.
Learn to write a short story” is fine, but “join our writing community for writing goal check-ins and thoughtful critiques” is so much better. Promote your course on your blog and social media. Maybe you can even offer to have some of your members publish their successes on your blog.
It’s a new year, and for most business owners, that means it’s time to reflect on how far they’ve come since the previous year, and where they hope to go in the year to come. Of course, everyone will have their own priorities, many based on their specific business model. Here are some ideas for how to improve.
These keywords may be phrases like “online pottery course,” “compliance certification,” or “writing support group.” Some of these key phrases will be more important to you than others, but they should all be relevant terms for your elearning business. Is it a better strategy to write a lot of short posts, or fewer, longer posts?
If I had to guess, I would bet that most educators are better and writing good SEO content than otherwise. However, for some educators, their biggest hesitation is the fear that sharing too much of their content on their blog won’t leave anything left for their course. But to gain followers and readers, your blog needs to have value.
I share these links about once a month here on my blog. AI is welcomed by those with dyslexia, and other learning issues, helping to mitigate some of the challenges associated with reading, writing, and processing information. Plus, they don’t require much additional time, effort, or resources once you learn how to write them.
They searched for your name online, they followed a link from your social profile page, or they went directly to your web address from your business card. Meanwhile, a lot of organic traffic will land on your site through some other page—a blog post or a product page, for instance. Begin a blog and include an email sign-up form.
If you’ve never considered writing an ebook, here’s how to decide if it’s the right marketing strategy for your online course. You’ve been working on your marketing strategy for a while, you’ve got your course up and your blog rolling, but you’re still looking for a good way to draw in leads for your online course.
As more companies move to skills-first hiring, business leaders often refer to the skills and competencies their employees need to succeed. Writing a blog is a skill. Coding, data entry, writing, and operating a forklift are all hard skills. Skills and competencies are related but are not the same.
In a recent webinar, Scott D’Amico, EVP of Sales and Marketing at Logical Operations, joined Andre Brice, North American Regional Manager for Arlo Software, to explore how training businesses can embrace GenAI, and start using it to streamline operations, deliver more personalized learning, and market their courses more effectively.
But fear not, for this blog is your treasure map to a trove of online resources, ready to transform you into a business ninja (though throwing stars is probably frowned upon). Remember, even the sharpest business decisions need a solid understanding of the board. Think water cooler chats, but with Nobel laureates.
I have been reading Ashley Chiasson’s blog for years, so I was excited to get to meet her as well. We need to build a business case for what we’re doing visually if there’s a reason to go beyond the branding restrictions. This is a larger topic than I can address here; it needs its own blog post.
How can you use AI to write scenarios for learning? So far, I have found these tools helpful in generating ideas, writing first drafts, and summarizing. This post isn’t going to give you “5 magical prompts to instantly write scenarios for you” or anything like that. I’m using the free ChatGPT 3.5
Create blog content for ongoing learning. We come back to blogging a lot , but it really is one of your best tools both for marketing your course and as an ongoing teaching opportunity. Running a regular blog with thoughtful, relevant, well-researched content is necessarily a learning experience.
This is why so many businesses devote substantial resources to growing customer satisfaction. Growing a customer base with that kind of business model is a challenge, but it’s not impossible, especially if you’re marketing to a professional industry where learners have ongoing education requirements.
So why not leverage that investment and utilize the content you’ve created in new ways to drive your business or course further? 2 Use it for your site’s blog A little over a year ago, I started using an automated online video transcription service called Rev. I love to write, but most website owners loathe keeping up a blog.
Perpetual planning will kill your business. I think many people are drawn to starting their own business not because they want to be known as “an entrepreneur” but because of the benefits that come with entrepreneurial success. I learned that at some point business planning has to stop. That’s it.
In this blog post, we examine some of the key elements of engaging eLearning Design. Do read this blog post as a companion piece to the infographic. We help you by offering dedicated support that lets you focus on your business. Similarly, engaging eLearning Design is the foundation of an ideal and effective eLearning program.
This is an area where I have done very little for my own work, but there are plenty of possibilities to improve my efficiency and avoid manual tasks even in my one-person business. She has over 1000 “zaps” (automations) to help run her own business at scale with only a handful of employees. I hope to see some of you there!
One of the greatest challenges for any business when trying to win over new customers lies in convincing them that they are a worthwhile investment. Case studies are the most sought after kind of social proof for many businesses. If you want to write a good case study, keep an eye out for the right candidates. Case Studies.
This blog will explore the ways AI-driven content improves learning and corporate training. Managed learning service providers use the above technologies to provide engaging, contextual and business-relevant training. AI speeds this process up faster than human writing since content is produced quickly and efficiently.
From the term web-log, a personal or business website used to publish content regularly as informal journal style entries. Examples include technical knowledge, writing abilities or project management. A style guide is created to ensure consistency in the writing, formatting and design of documents and eLearning courses.
The books are a series in three volumes, with information expanded from his blog posts on freelancing. All three combine Richard’s personal stories about his freelancing journey with practical tips for creating and running a freelance business. How do you set good goals for your business? Is freelancing a good fit for you?
Reviewers don’t get a lot back from the time and effort they take to leave a write-up—maybe some good feelings if they liked our product, or maybe some dark satisfaction if they’re frustrated and wanted to blow off steam. And, of course, for us, a good review not only helps our business, it also makes our day. So don’t be shy!
Flexible learning can give busy professional learners the time they need to work through each phase of the course. It’s important that when you’re allowing learners to set their own deadlines, that they submit these deadlines to you, in writing. Allow learners to repeat quizzes. Online learning is built to be flexible.
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