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Blogging is one of the oldest marketing tools on the Internet—and still one of the best. Yes, I am talking about blogging. The blog has been a foundation of Internet culture practically since its inception. However, your blog doesn’t have to be massively popular as a blog to be wildly successful as a marketing tool.
I missed my anniversary by a few days, but I’ve now been blogging for 8 years. Voice Over Scripts: Writing Style Tips. My Instructional Design Careers posts also continue to be popular, and are a primary way people find me on search engines. Image Credit: Graphic Stock Filed under: Blogging , Lifelong Learning'
I share these links periodically here on my blog. This post includes links on UX, accessibility, branching scenarios, Twine, instructional design blogs, free/freemium tools, and systems thinking. Guidelines for writing good alt text. How To: Write Good Alt Text | Supercool. A number of these are organizational blogs.
Well, it comes down to some reflections on blogging. Some people I’ve lost touch with, most who aren’t blogging any more or even in our field! Some people I’ve lost touch with, most who aren’t blogging any more or even in our field! There are myriad reasons I want to continue to blog.
Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.
One way I stay connected with the community and what’s happening in the field is by reading blogs by instructional designers, elearning professionals, and educators. If you don’t want to subscribe to all these blogs individually, check out eLearning Learning. This is my favorite blog aggregator in the field.
I recently gave a presentation to the Online Network of Independent Learning Professionals about blogging to build your business. This is specifically about what I have learned about blogging to build your reputation as a learning consultant over my 9+ years of blogging. I’m not specifically writing to an audience of clients.
If you do an online search for “sketchnotes” or “visual note taking” you’ll find lots of examples. Seriously though, you can think of it as using an infographic, chart, or quick sketch to record information or figure out how things are connected, rather than writing everything out. Want to continue the conversation?
I share these links periodically here on my blog. Just When You Thought It Was Safe To Go Back into the Google Image CC Search Waters Again… – CogDogBlog. Alan Levine explains the challenges with searching for Creative Commons licensed images via Google Image search. These are under an MIT open source license.
Here’s a topic we haven’t touched on much in this blog: your course website. Build your SEO with a blog or other long-form content. Search Engine Optimization (SEO) is one of the primary ways to attract an audience to your course without paying a cent in ad money. This is where a blog comes in. Here’s what to consider.
This article is for those of you like me, fearful of the word “e” learning and in search of answers. Traditionally, the term “e-mail” should have a hyphen, but today most people write “email”. According to Catherine Soanes on the Oxford Dictionary Blog , that’s exactly what happens! So let’s look at some stats!
I share these links periodically here on my blog. This post includes benchmarks for speaker fees, some interesting AI tools, a source for L&D mentors, career tips, and resources for improving writing skills. AI tools for photos, websites, and more AI Tools Directory A directory of AI tools with search capability and categorization.
The other way to build an audience is through Search Engine Optimization (SEO). If a learner is on Google searching for a course like the one you teach, you will of course want to be at the top of their search results. Otherwise, no: SEO rankings aren’t like search ads. You have to earn your rankings.
Second, search engines flag keyword stuffing as a negative ranking factor. If they catch you at it, they’ll penalize your page by tanking it to the bottom of their search results, and that’s a black mark that doesn’t go away easily. But to gain followers and readers, your blog needs to have value.
You have to be producing content in the form of blogs, videos, infographics, and even podcasts, if you want to draw attention and stand out from the crowd. Or, in online terms: podcasts, videos, and blogs. Of all of these, blogs are the lowest-cost to produce, but they also require strong writing skills. Or maybe not!
One of the major things I do is write: book, blog posts, articles, and more. So the first two tools I use are for writing: 1. Of course, that’s how I’m writing here. I also use it for writing for the HPT Treasures blog (I post once a month, third Friday. Still, it’s worth getting out there.
I found reading, and now searching for answers, to be a valuable use of my time. I blog, for instance ;). There are other ways I write as well, and experiment, and look to refine my thinking. There are other ways I write as well, and experiment, and look to refine my thinking. Because I’m learning.
They searched for your name online, they followed a link from your social profile page, or they went directly to your web address from your business card. Meanwhile, a lot of organic traffic will land on your site through some other page—a blog post or a product page, for instance. Begin a blog and include an email sign-up form.
First of all there’s the ‘as needed’ searches for specific information. Here I typically use DuckDuckGo as my search engine, and often end up at Wikipedia. I have a number of blogs I’m subscribed to. It may lead me to diagramming , or writing up something, frequently both (as here ).
Microsoft Word I use Word for creating facilitator and participant guides for instructor-led training, drafting blog posts, taking notes, writing scripts, and creating storyboards. Side note: my husband is grilling burgers as I write this. And when I learned that you can search a particular site using “site:”?
My blog posts are written manually by me unless I post something like this; everything above is my own writing. Microsoft Stream also has features like speech-to-text search, face detection, and comments. I’m using the Copilot descriptions below, although I have edited them and added some extra content.
To be able to write these, it is first important to understand the difference between aims and objectives. Once you have done this, you won’t go about writing a whole manual about using the internet, right? For example, introducing the browser, email, search engines, and so on. What does a search-engine do?’. First name.
Patrick was kind enough to write-up his opinion on the matter and allow me to post it here on the LearnDash blog. I use WordPress in conjunction with Moodle since the blogging platform is much stronger. Search Engine Optimization. What are the advantages of using WordPress over Moodle?
These are my live blogged notes from Clive Shepard’s presentation titled The New Learning Architect , part of the eLearning Guild’s Thought Leaders Webinar Series. On demand: we can’t possibly provide everything that people need, so giving people opportunity and confident to use tools like search, wiki, forums, is important.
WordPress: my first learning tool is this blog. OmniGraffle: a lot of thinking comes from reflection, both with the blog for thoughts, and through diagramming my understanding. Word: I do most of my writing besides blogging in Word. Here’s where I lay out my ideas. OmniOutliner: another way I think is in outlines.
I love writing branching scenarios, preparing presentations for conferences and webinars, and editing images for clients’ courses. A blog post about the importance of incorporating social media into your company’s blog might have been relevant about 10 years ago (probably still behind the curve, honestly) so I’m not going to write that.
WordPress has many uses today and has come a long way since its original blogging roots (although it is still #1 as a blog platform). It is because of this that I have decided to write on the topic, specifically some tips to create effective elearning while leveraging WordPress. Know Your Audience. Choose Your Host.
Looking for ways to monetize your blog? Here’s a list of 12 ways to help you with your blog monetization strategy. 3 Way #3: Turn Your Blog Into a Membership Site. 3 Way #3: Turn Your Blog Into a Membership Site. This should help drive traffic to your new blog on a daily basis. Black Friday Offer!
Online learners can hear about and access your course by many means—email, social media, search engines—which in the marketing world are often called “channels.” We focus on building an email newsletter, or engaging learners on social media, or building our SEO for search engines. Create blog content for ongoing learning.
Writing is arguably the top way I reflect. That’s where I write books and articles first. And, of course WordPress is how I write my blog (e.g. Writing is a way to sort out how I think about things. As I say, things that end up in presentations and books tend to show up on blog first.
I have been reading Ashley Chiasson’s blog for years, so I was excited to get to meet her as well. This is a larger topic than I can address here; it needs its own blog post. Search is probably faster, but a chatbot may be a higher quality interaction. amdchiasson joined us soon after.
2 Use it for your site’s blog A little over a year ago, I started using an automated online video transcription service called Rev. 3 Offer it up for guest posting Now, using Rev to create blog posts from your online course videos is a great strategy. I love to write, but most website owners loathe keeping up a blog.
When I first started writing essays for school, the rule we were given was “no online sources allowed.” And since you’re teaching an online course , it should be a given that your learners will be searching for resources online. Imagine trying to write a guide for citing online sources in 1997, the year before Google was founded?
However, writing such content also poses a couple of instructional design challenges: Separating content from presentation is almost a cliche in the lingo of device-agnostic content developers. In case you do not have access to a good usable CMS interface, writing well-structured and metadata enhanced content may be a bit of a challenge.
It was a lot of creative writing and storytelling to put learners in a real context. Chad Udell’s Learning Everywhere is a good book on this topic, and there’s lots of blogs you can read for free. In both cases, they were people who contacted me because of my blog, and not something I was seeking out.
So, the steps seem to be: Write a post (more below). Do a search with a keyword from the post to find related posts. Write to every blog author you find and offer them to link to your post. And, as one of the people who blogs (e.g. Maybe newbie social media marketing hires are writing them? Your thoughts?
You’ll receive insights on how to conduct keyword research the right way and craft compelling content that doesn’t get buried under other search results. With the right SEO strategy, you’ll be able to improve your search engine visibility and drive large amounts of targeted website traffic.
You don’t have to have a perfect, fully-developed website, but you do have to have a blog and somewhere to direct visitors so that they can learn more about your course. Start writing. Blogging is the cheapest way to build interest in your course, at least from a financial perspective. (It What should you write about?
As you search for the right promotion method for your business there are a few “traps” to avoid. As you create your website you will realize that the search engines (aka: Google) have the potential to be the lifeblood of your business. If you are found in the search then your sales message is in front of more people.
Others struggle with writing their course material, while still others grapple with the mechanics of getting their course in front of a large audience. A common misimpression about online learning is that you have to have a course ready to launch before you can have a website, a blog, or a real community.
Writing down my thoughts, experiences, and ideas in WordPress in the form of a blog is still one of my best ways to learn. Google search. I have to say that, initially, I was not a big fan, but it has grown on me significantly. We use Zoom for internal meetings, webinars and learning sessions with customers. Google Docs.
However, a couple of tools have become more prevalent, and one’s slipped back, so… I’ll rearrange my list for this year, given that I’m not writing a book right now, with an expectation that it may swing back. Writing is a primary way for me to think through things, and that’s not changing. Duck Duck Go.
Examples include technical knowledge, writing abilities or project management. Search Engine Optimisation the process of improving the quality and quantity of website traffic. A style guide is created to ensure consistency in the writing, formatting and design of documents and eLearning courses. B Blended Learning. Hard Skills.
I then used this collective experience when I started a simple blog in 2012 about learning management on WordPress — and well, here we are today. The blog I started in 2012… it looked awful. It had a simple theme with two pages (homepage and blog). Once that was set-up it became all about writing.
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