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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).

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Achieving Retail Excellence Through Custom eLearning Solutions

Upside Learning

The retail sector will only thrive if the right people, knowledgeable, competent, and responsive to changing market needs, are employed. We, at Upside Learning, clearly understand these challenges and specialize in eLearning solutions that help retail businesses bridge these gaps and add value to employee performance and business outcomes.

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Optimizing eLearning through Custom Content Development Outsourcing in 2023

Infopro Learning

To ensure a successful outsourcing experience, it’s crucial to follow a set of steps that will help you identify the right service provider, define your eLearning needs, and develop an effective communication strategy. The e-learning market in the corporate sector is expected to experience a growth of $44,908.64

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How Interactive Learning Platforms Help Businesses Stay Competitive

Infopro Learning

As technology accelerates and market demands shift, organizations that leverage these tools gain a measurable competitive edge. According to a2025 Statista report , the global online learning platforms market is projected to grow at a compound annual growth rate (CAGR) of 5.81% during 2025-2029 and reach $75.52

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits. Database Audits.

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Learning Management Systems with HubSpot Integration

Paradiso

One such integration is with HubSpot, a leading Customer Relationship Management (CRM) platform that can optimize your learning and marketing workflows. They help streamline training processes, save time, and provide a consistent learning experience. Why Integrate an LMS with HubSpot?

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Your Go-To Guide to Creating an Engaging eLearning Course Without the Hassle

Hurix Digital

This guide breaks down the process into easy, actionable steps to help you design, develop, and launch engaging online courses efficiently. It could be a tedious job to plan, outline, design, launch, and market an effective eLearning course development structure. What drives them towards learning?

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.

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AI in Sales: How AI is Transforming Go-to-Market

And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions. How tools like ZoomInfo Copilot can help teams sell smarter and win faster — at scale.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.