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We’ve been asked more than once to give marketing advice for online educators, and while we’ve touched on the issue before , I thought I would take the next few posts to answer some of the biggest questions in-depth. First of all, let’s understand the scope of marketing for online education: it will almost always be digital.
You’ve heard you should write a blog for your course. But what should you write about? If you’ve read any of our posts on how to market your online course , you’ve probably heard content marketing mentioned a few times. The blog schedule is a tough one for many beginner content marketers.
For a lot of course creators, marketing is a love it or hate it activity. Meanwhile, a lot of organic traffic will land on your site through some other page—a blog post or a product page, for instance. Write a piece of high-value content and give it away in exchange for email addresses.
You want to build your email lists to better market your online course offerings. Email is one of the oldest and most reliable forms of marketing on the Internet, yet somehow, it is simultaneously the easiest to get wrong, while also being the easiest to get right. Build a marketing list. Here’s what you need to know.
Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.
As we covered earlier in our discussion of content marketing, if you’ve done the necessary SEO work, your posts should draw in some organic traffic on their own. However, while content marketing is great for this passive publicity, there’s more you can—and should—be doing to be seen by a wider audience.
I share these links periodically here on my blog. Share everything you know Chris Lema writes about the benefits of blogging and sharing your knowledge generously. And while this is about blogging, the same concepts apply to any other method of sharing: videos, podcasts, etc. Sometimes I write for future me.
While I often share those recordings on my blog as they happen, this is the first time I have compiled a complete list like this. I’m linking to blog posts about the presentations rather than directly to the recordings because I often include links to resources or further information in my posts. Blogging to Build Your Business.
If you are an affiliate marketer looking to make passive income, you are in the right place. SEO and affiliate marketing are two powerful tools that can be used together to earn passive income on your WordPress website. What is Affiliate Marketing? SEO is essential for success as an affiliate marketer.
Blogging is one of the oldest marketing tools on the Internet—and still one of the best. Yes, I am talking about blogging. The blog has been a foundation of Internet culture practically since its inception. However, your blog doesn’t have to be massively popular as a blog to be wildly successful as a marketing tool.
There’s more to visuals than how they can be used in courses or marketing campaigns. Seriously though, you can think of it as using an infographic, chart, or quick sketch to record information or figure out how things are connected, rather than writing everything out. Using Visuals to Broaden Your Thinking.
I share these links about once a month here on my blog. This post includes links related to research, AI tools and reflections, portfolios, and marketing tips for freelancers. Marketing for freelancers Over 15 Million Subject Lines Tested. #1 As I read online, I bookmark resources I find interesting and useful.
Once you’ve mastered the basics of content marketing, what more can you do to sell your course? When it comes to advice for selling online courses, content marketing is one of the first things you’re likely to hear about—and for good reason! But for others, growing their business means branching out into new marketing avenues.
It seems like there’s some baseline social media marketing course that everyone takes. Even if they’re for promotion (I get it), we need more sensible marketing posts. So, the steps seem to be: Write a post (more below). So, the steps seem to be: Write a post (more below). here), please stop !
Email marketing is one of the most profitable marketing channels in 2022. Organizing and selling your online course with email marketing is easier than you think. Keep reading and discover why email marketing is so important and the 3 tips you must apply to grow your business. Email marketing stats in 2022.
Content marketing serves a dual purpose: to drive sales, and to educate. When we talk about content marketing, a lot of the focus is naturally on how to sell your course. A blog is the most obvious option, will do the most for your SEO, and is the most likely to bring in sustainable traffic. Not so the blog.
A lot, obviously (7 books, numerous articles, this blog, white papers, …). As another colleague who just published posted some thoughts on what they learned, I realize it may be appropriate to toss out some thoughts on writing books. I know some of the barriers to writing a book, for sure. Same with writing.
After creating your online course you may be wondering how to market it. Content marketing is king. But I want to offer up another avenue for your marketing efforts: Quora. Now all you have to do is find questions you think you can answer and start writing. Here’s How to Use Quora for Course Marketing.
When I talk to people about starting a blog, newsletter, LinkedIn posts, or other content marketing, they often confess that they’re worried they don’t have anything to write about. They ask how I come up with ideas, especially when I’ve been blogging so long.
Growing your membership is a combination of good marketing and removing usability errors. Marketing: Help more people discover your course. Learn to write a short story” is fine, but “join our writing community for writing goal check-ins and thoughtful critiques” is so much better.
Write about your course and build an email list. OK, that’s two steps in one, but as this is Content Marketing 101 , it should be reasonably familiar. To recap: writing a regular blog (which means at least one post a week, preferably more) will help you grow an audience, build SEO, and establish credibility within your industry.
As an example, if you were teaching a course on organic gardening, you might write your course to appeal to a student who lives in the suburbs or a rural area with space for a garden and with a spouse and children living at home. Write down three things that you would love to teach others. Show others how to write poetry.
Marketers use strategies, tactics, and technologies that can transform the work of L&D teams and individuals Learning design is a crazy Venn diagram of so many fields. One of these fields that we dont hear much about is marketing. Bianca Baumann is vice president of learning solutions and innovation at Ardent Learning.
A few of our favorite blogs on the topic include: Combatting the Forgetting Curve in Online Education 5 Assumptions of Adult Learners 7 Major Learning Styles and the 1 Big Mistake Everyone Makes How Understanding Cognitive Load can Improve Your Course. Add a new element to your marketing strategy.
As technology reshapes the global labor market, these certificates are designed to prepare learners of all backgrounds for in-demand, entry-level jobs. Learners will use Copilot to write, test, and optimize server-side code, gaining exposure to advanced debugging and performance tuning.
However, as with almost any marketing strategy, there’s also many mistakes you can make along the way, either by following a bad strategy, or by being misled by bad advice. If I had to guess, I would bet that most educators are better and writing good SEO content than otherwise.
If you’ve never considered writing an ebook, here’s how to decide if it’s the right marketing strategy for your online course. You’ve been working on your marketing strategy for a while, you’ve got your course up and your blog rolling, but you’re still looking for a good way to draw in leads for your online course.
I share these links periodically here on my blog. General Principles for Reducing Bias APA Style guide principles for reducing bias in writing. They also screen freelancers, so they are hopefully filtering out some of the folks at the low end of the market. As I read online, I bookmark resources I find interesting and useful.
Many course creators start their programs on a shoestring budget , and when they think about marketing, their first impulse is to turn toward paid media. These keywords may be phrases like “online pottery course,” “compliance certification,” or “writing support group.” By writing a more detailed post, I can serve both audiences.
After continuing to take down marketing blather, it’s time for a plea. If you’ve been paying attention, you will have seen that a number of my blog posts take down a variety of articles that are rife with malarkey. Get someone to write your articles who knows what they’re talking about. Caveat Malarkey!
The rise of generative artificial intelligence (Gen AI) is the poster child for this development: at the time of writing, Open AI has been around for less than 2 years but has changed the competitive landscape for organizational performance. The post Deep Dive: New Tech Skills first appeared on The Upside Learning Blog.
We’re kicking off the Meet The Team series with the marketing department. After all, if you’ve read our website content or viewed one of our webinars or presentations, the marketing team had a hand in creating the content. And the marketing team is relatively new. Tara Morey – Marketing Maestro.
What is social proof, and why do you need it for your marketing? When considering ways to address the problem of trust in marketing, your first instinct might be to start talking about how trustworthy you are and what a great course you have to offer. In marketing terms, these kinds of remarks are called “social proof.”
Here’s the marketing blurb: Learning Experience Design is, as author Clark Quinn puts it, about “the elegant integration of learning science with engagement”. Having written one of the books on the learning science side, Clark has undertaken to write the other half. Why should you care? Why this book?
It’s a truism in the marketing industry that it’s harder and more expensive to find new customers than to retain the ones you have. This will be a smaller pool than those just starting out, but it’s also a niche market that is potentially underserved in your industry. Content marketing. Micro courses.
Your communication channels aren’t just for marketing. Online learners can hear about and access your course by many means—email, social media, search engines—which in the marketing world are often called “channels.” But marketing channels are much more than a means to market your course.
Writing a blog is a skill. A marketing professional will always be responsible for presenting product or service value to customers. For example, instead of looking for marketers with strong writing skills, ask about ghost-written thought leadership articles that were accepted for publication.
It offers you the perfect opportunity to market and sell your online courses out to your target audience – old, new, and existing customers. Black Friday Marketing Ideas. Your Marketing Campaign: How Can You Prepare? Come up with an email marketing campaign. Your Marketing Campaign: How Can You Prepare?
A lot of higher ed marketers struggle to come up with marketing campaign ideas that can attract the right student leads. The reason why Saint Louis University or Binghamton University always top the list of the most prestigious universities in the US is because of their marketing efforts. ?It It all comes down to marketing.
Others struggle with writing their course material, while still others grapple with the mechanics of getting their course in front of a large audience. A common misimpression about online learning is that you have to have a course ready to launch before you can have a website, a blog, or a real community. Market your course.
Marketing and Sales Strategies offered by Shopify for Course s provide a variety of tools to help you promote your courses and increase your sales. Utilize digital marketing, social media campaigns, and other strategic marketing efforts to showcase your courses to a broader audience.
Well, it comes down to some reflections on blogging. Some people I’ve lost touch with, most who aren’t blogging any more or even in our field! Some people I’ve lost touch with, most who aren’t blogging any more or even in our field! Completely contrary to the advice I receive about marketing.)
Recently, I wrote a blog post on copywriting tips that can help online educators sell their courses more effectively. In marketing speak, the difference between a “benefit” and a “feature” is that the benefit is a learner’s end goal. You’re selling an online course. Here’s why.
I have been reading Ashley Chiasson’s blog for years, so I was excited to get to meet her as well. One of the recurring themes of this morning buzz discussion was that sometimes we need to push back against marketing. This is a larger topic than I can address here; it needs its own blog post. Sessions Day 1.
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