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Online Marketing for E-learning Part I: Content

LearnDash

We’ve been asked more than once to give marketing advice for online educators, and while we’ve touched on the issue before , I thought I would take the next few posts to answer some of the biggest questions in-depth. First of all, let’s understand the scope of marketing for online education: it will almost always be digital.

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Tips for Creating a Course Content Marketing Strategy

LearnDash

You’ve heard you should write a blog for your course. But what should you write about? If you’ve read any of our posts on how to market your online course , you’ve probably heard content marketing mentioned a few times. The blog schedule is a tough one for many beginner content marketers.

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7 Ways to Market Your Online Course

LearnDash

For a lot of course creators, marketing is a love it or hate it activity. Meanwhile, a lot of organic traffic will land on your site through some other page—a blog post or a product page, for instance. Write a piece of high-value content and give it away in exchange for email addresses.

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Email Marketing Best Practices for Online Educators

LearnDash

You want to build your email lists to better market your online course offerings. Email is one of the oldest and most reliable forms of marketing on the Internet, yet somehow, it is simultaneously the easiest to get wrong, while also being the easiest to get right. Build a marketing list. Here’s what you need to know.

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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.

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Online Marketing for Elearning Part II: Distribution

LearnDash

As we covered earlier in our discussion of content marketing, if you’ve done the necessary SEO work, your posts should draw in some organic traffic on their own. However, while content marketing is great for this passive publicity, there’s more you can—and should—be doing to be seen by a wider audience.

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ID and eLearning Links 1/26/2021

Experiencing eLearning

I share these links periodically here on my blog. Share everything you know Chris Lema writes about the benefits of blogging and sharing your knowledge generously. And while this is about blogging, the same concepts apply to any other method of sharing: videos, podcasts, etc. Sometimes I write for future me.

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