A Social MRI
The Simple Shift
MARCH 3, 2021
I’ve always appreciated Social Network Analysis (SNA).
The Simple Shift
MARCH 11, 2019
The famous 90-9-1 of social networks is often debated as the numbers vary some based on perspective. Regardless of the numbers, most people lurk, many people contribute and a few people create. If you’re looking to up participation in your organizations ESN, here’s my advice, don’t put much energy in the 90 at all.
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The Simple Shift
JUNE 2, 2020
There are still concerns by leadership that internal social networking tools are used exclusively or mostly for casual exchanges about pets, humor, and vacations – the frivolous. The cry is that it’s a waste of time. I’ve argued it’s not.
The Simple Shift
OCTOBER 1, 2018
One battle those in the enterprise social space continue to fight is the battle for leadership buy-in. I was reminded of this by two articles I read recently, one by Andrew Gerkens in his recent “The real reasons senior leaders won’t use your ESN” and the other by Rich Millington of Feverbee who wrote in […].
The Simple Shift
OCTOBER 26, 2018
6 years ago, shortly after I turned in my resignation to move on to a larger leadership role, the COO of my company called me to his office in an effort to convince me to stay. At the end, when he knew I wanted to move on, he asked me a question I never saw […].
The Simple Shift
JUNE 4, 2019
We need to engage with them on social media!” 12 years ago… “What? People aren’t responding to our ads!? ” 8 years ago… “What? People are using their phones to find info and do research? We need to have a mobile strategy!” ” 4 years ago… “What? A job isn’t enough any more!?
The Simple Shift
JUNE 4, 2018
Hugh MacLeod recently wrote about Word of Mouth Advertising and the importance of this for many businesses.
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