The Simple Shift

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A Social MRI

The Simple Shift

I’ve always appreciated Social Network Analysis (SNA).

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Seeing 90-9-1 As a Math Equation to Solve

The Simple Shift

The famous 90-9-1 of social networks is often debated as the numbers vary some based on perspective. Regardless of the numbers, most people lurk, many people contribute and a few people create. If you’re looking to up participation in your organizations ESN, here’s my advice, don’t put much energy in the 90 at all.

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The Two Betweens

The Simple Shift

There are still concerns by leadership that internal social networking tools are used exclusively or mostly for casual exchanges about pets, humor, and vacations – the frivolous. The cry is that it’s a waste of time. I’ve argued it’s not.

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3 Psychological Barriers to Leadership Buy-in

The Simple Shift

One battle those in the enterprise social space continue to fight is the battle for leadership buy-in. I was reminded of this by two articles I read recently, one by Andrew Gerkens in his recent “The real reasons senior leaders won’t use your ESN” and the other by Rich Millington of Feverbee who wrote in […].

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What is Organizational Social Design?

The Simple Shift

6 years ago, shortly after I turned in my resignation to move on to a larger leadership role, the COO of my company called me to his office in an effort to convince me to stay. At the end, when he knew I wanted to move on, he asked me a question I never saw […].

Social 182
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The Unsurpriseable Organization

The Simple Shift

We need to engage with them on social media!” 12 years ago… “What? People aren’t responding to our ads!? ” 8 years ago… “What? People are using their phones to find info and do research? We need to have a mobile strategy!” ” 4 years ago… “What? A job isn’t enough any more!?

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Word of Mouth L&D

The Simple Shift

Hugh MacLeod recently wrote about Word of Mouth Advertising and the importance of this for many businesses.

Attitudes 171