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Google Ads will appear not just on the Google search engine but also on other platforms within Google’s Network , like YouTube , YouTube Display Network , and Google Partner websites. Wide reach: Google’s network reach is massive (YouTube alone has 2.70 billion users !). online fitness coaching).
SEO (Search Engine Optimization) is the process of improving your web pages to increase their visibility when peoplesearch for relevant information. In contrast, paid marketing in search results is called Search Engine Marketing (SEM) , where you pay for ad placements in the results. Search Console.
Open content is a growing feature of the market, as peoplesearch for information, knowledge and learning that they need in order to complete a specific task. Here, the YouTube solution, unattributed paper or Wikipedia are often the chosen learning resource. Learning-as-a-Service (LaaS). Increasingly smart assessment.
A good course title can help improve brand recognition, set you apart from the competition and also give people a general idea of what your course is about. A great way to build an effective title is to use analytical data such as popular keywords and trends. Unfortunately, picking an enticing title is a lot harder than it seems.
Optimize Videos for SEO Incorporate commonly searched words into your video’s title and description. This increases the likelihood of your video showing up when peoplesearch for things online. Think of it as placing your video in the right place so people can find it easily.
These informal learning programs have their own informal learning ecosystems that can consist of mentors, peers, performance support tools, Google, YouTube, industry publications, and many other resources. Look for all the ways peoplesearch for and find information. Outside the Firewall. Learning Record Store.
Retargeting based on what peoplesearch. Another way educational institutions in the higher education industry run retargeting campaigns is through “Search retargeting”. It basically involves targeting students based on the searches they performed on search engines like Google, Bing, or Yahoo.
Lindsay recommends the tool AnswerThePublic that allows you to find what peoplesearch for based off of keywords to help you better position your content. Should it be a YouTube channel? Google Analytics you can think of as you’re all in one marketing enterprise level analytics suite. Should it be blogging?
Data and Analytics are top of mind for people and extremely low on the L&D team's list of skills. People leveraging YouTube videos into course content (why recreate what’s already out there and that people really want to see anyways – first thing most people do is Google It or go to You Tube to learn).
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