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B2B Video Guide: 8 Must-Dos (and 2 Don’ts) for Success

TechSmith Camtasia

Whether you work for a big brand, a small business or yourself, creating a video marketing strategy is a great way to connect customers with your product or service. Kerry O’Shea Gorgone is an attorney, a speaker, and the Director of Product Strategy at MarketingProfs. Do: Add tracking URLs. You’re in the right place.

Video 98
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Scaling up L&D in an era of downsizing

CLO Magazine

By and large, learning and development should be a critical focus of any organization’s talent management and business success strategies — not only to retain, but also to recruit and engage the strongest employees in a highly competitive labor market. Minimal cost, maximum ROI!

Budget 88
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B2B Event Marketing Strategies for 2023

Think Orion

Events like trade shows, product demos, sponsored conferences, and panel discussions – either virtual or in-person help B2B businesses interestingly build long-term goodwill and generate ROI. Content Strategy for B2B Events Your B2B event content marketing strategy can help you turn your dull event into an exciting and profitable one.

Market 52
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Facebook Marketing: AI Strategies for Course Creators from Mari Smith

learnWorlds

In her talk, Mari revealed her top strategies for selling digital products through Facebook, specifically focusing on how to sell online courses. Streamline performance tracking: AI tools allow you to monitor your metrics and adjust strategies based on real-time data to maximize your marketing ROI.

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10 Ways to Market Your SaaS Business Using Corporate Videos

fewStones

Here’s why: Why Corporate Videos Are Effective for SaaS Businesses Visual Appeal and Engagement : Corporate videos capture attention more effectively than text-based content , increasing engagement and retention among viewers. Case study videos demonstrate the tangible benefits and ROI of the solution, making them powerful sales tools.

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2024’s Top 6 Developer Marketing Trends: Paving the Path to Success

Appsembler

From content-centric strategies to the power of AI-driven personalization, these trends are set to reshape the landscape. Developers are discerning consumers of information, and to capture their attention, content must be not just informative, but extraordinary. Let’s dive in!

Trends 59
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How to Sell Online Courses: The Ultimate Guide for 2022

learnWorlds

Setting up a pricing strategy: having a financial plan in place helps to set up goals and expectations. Perhaps the most important part of pricing your courses though is deciding upon a pricing strategy. What you are after is getting their attention through the use of context that has a certain clarity and balance.