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The conversionrate of your onlinecourse is one of the most important metrics that eCourse sellers need to monitor. Your ConversionRate (CR) will have a huge impact on how much money your eCourse makes because it’s a measurement of how many visitors you’re able to convert into paying students.
Most course vendors will monitor their ConversionRate (CR) each month and many eCourse sellers find that numbers stay surprisingly consistent. For example, a CR of 1.1% this month and a CR of.08 For example, a CR of 1.1% this month and a CR of.08 You’ll see they average $10,306.67
THE CASE STUDY We recently did a test on a client’s site who was selling onlinecourses for about $400 each. After putting the client’s metrics together for them, we found that during this month they had an average revenue per visitor metric of $1.20. In short, a newsletter subscriber is more valuable than your average visitor.
The intersection of data and content marketing In many cases a strong content marketing campaign is responsible for helping our onlinecourse selling members generate between 70% – 90% of their eCourse sales. And let’s say that during this month they made 10 eCourse sales (1% CR).Therefore, Simple enough right?
Track and capture compliance data based upon specific courses that we provide to our learners. Enable our learners to take courses, content and share that content with others in our company – i.e. we want a learning community. Expand our offerings and generate additional revenue by offering courses and content for sale online.
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