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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

The similarities are all too obvious: L&D and marketing are both trying to change behavior. By following effective persuasion techniques, marketers convince you to alter your belief and to start a new behavior (or stop an existing one). Just like marketing, L&D also focuses on behavior change (via persuasion).

Market 246
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Competency-Based Training: The Ultimate Guide to Building a Skilled Workforce

Ninja Tropic

Competency-Based Training: The Ultimate Guide to Building a Skilled Workforce Businesses need employees who can perform their jobs effectively, not just those who have completed training. Competency-Based Training (CBT) is a training approach that focuses on developing the specific skills employees need to perform their jobs successfully.

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The Art of Storytelling in Corporate Training

Clarity Consultants

Promote Behavioral Change : By illustrating real-life scenarios, storytelling helps employees visualize the consequences of their decisions, encouraging better behavior and decision-making. Define Clear Learning Objectives Start by identifying the basic knowledge, skills, or behaviors that the story should reinforce.

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Changing the Selling Behavior of Your Customer Success Team?

Infopro Learning

Yes, you heard that right – we’re about to dive into the exciting realm of transforming the selling behavior of your customer success team. Now, you might be wondering, “Wait, isn’t sales supposed to be the job of the sales team?”

Behavior 221
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10 Ways to Leverage Buyer Signals and Drive Revenue

Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest.

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SMEs Shouldn’t Write Branching Scenarios (And What To Do Instead)

Experiencing eLearning

I genuinely don’t think it’s a subject matter expert’s job to write a full branching scenario. Being an instructional designer isn’t their job–that’s your role in the process. But asking your SMEs to write branching scenarios is basically outsourcing your job to them. That’s OK though!

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Want to Change Behavior? Give Learners a Nudge

Learningtogo

Want to Change Behavior? Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions About Health, Wealth, and Happiness introduced the term in 2008 as a framework for achieving social change at scale by making tiny, incremental changes in the behavior of a large population. People can’t be forced to change behavior.

Behavior 182
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Developing a Results Driven Curriculum

A well-designed learning curriculum develops and nurtures skills needed to achieve organizational and business goals with the most effective and engaging set of experiences. This ebook outlines 5 critical steps to develop learning solutions that will help you achieve the most ambitious objectives.

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Agile Microlearning Explained

Learner engagement and retention doesn’t have to be a mystery. Cognitive science theories already supply the answers. Learn how OttoLearn packages them into a single platform you can use to deliver microlearning based reinforcement training, and go beyond completions to focus on outcomes.