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This time it's The CorporateBlogging Book by Debbie Weil, which promises to tell you 'absolutely everything you need to know to get it right'. Well, I don't know about that, but I'm sure it will answer an awful lot of questions for anyone considering setting up a public corporateblog or getting blogging going within the firewall.
Learnscape architects have implemented miniature versions of the internet behind corporatefirewalls that provide all of these things, from peer-rated FAQs to wizards, on-line help desks, and best practices repositories. This is an interesting take.
There were about 7 examples mentioned including Intuit using a Wiki-like system for customers to ask questions/get advice around taxes, using a group blog with students prior to a formal learning event, the US Army's use of collaboration tools to share best practices in Iraq, and several others. Choose the top 3-5. There were a few others.
Turns out the #blogchat group decided to dedicate some of their Sunday nights to offering critiques of one another's blogs. Participants wanting feedback submitted their blogs for consideration; 4 were chosen this time with a promise that others would be considered soon. Choose your distractions wisely. Maybe not in public.
Obvisously the statistics will be much different. But giving all the employees the ability to take quick video shots of important events that are poorly articulated in a textual format is a fantastic oportunity.
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