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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).

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Optimizing eLearning through Custom Content Development Outsourcing in 2023

Infopro Learning

Additionally, outsourcing partners can quickly adapt to project requirements changes and provide a flexible solution that meets your needs. This can help you get your eLearning programs to market faster and respond to the needs of your learners more quickly 6 Aspects of Custom eLearning Development That Can Be Outsourced 1.

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Practical L&D Tips to Drive Change Management Success

Learning Rebels

The only constant in life is change. Change management is something every L&D professional faces and let’s face it, even dreads, but it doesn’t have to be that way. With businesses seemingly in a constant state of flux, one hat we wear is to help steer change, even when the waters get choppy.

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Achieving Retail Excellence Through Custom eLearning Solutions

Upside Learning

The retail sector will only thrive if the right people, knowledgeable, competent, and responsive to changing market needs, are employed. Those are: Customer Expectations: In the highly competitive market of today, the consumers expect to have a very personalized, seamless experience across all touch points.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

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Understanding The Exciting, New, Disrupted Labor Market

Learnnovators

The Labor Market is changing fast. In the words of The Economist, the job market is churning. A new study by IBM found that 25% of Americans changed occupations last year and 27% expect to change jobs this year. And my research shows that almost 40% of Americans changed jobs, roles, or managers.

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What Change Does Diversity Training Bring to Business?

Infopro Learning

The modern workplace is rapidly changing. These recent changes are only expected to continue and along with these changes comes new challenges. They are also 70% more likely to capture new markets (5). It is no secret the way organizations operate and how employees work is changing. Final Note.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. And yet only 43% of marketers are completely satisfied with the quality of their data.

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Going to Market Smarter in the New Economy

To succeed, you must change the way you conceive and build new products as a digital business. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. Download the report today to discover more!

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Some of which include how to: Capitalize on Pricing Page Visits Seize Project Initiative Signals Identify Champions Through Job Changes Act on Search Term Spikes Track Hiring Plans for Growth Opportunities

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Guide: Your Talent Acquisition Roadmap for 2023

Although the pandemic changed the way many of us work, recruiting is still cyclical, with predictable annual patterns that TA teams can use to their advantage. Updated with the latest labor market data for 2023, our popular annual roadmap offers a look at this new era of recovery recruiting.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play.

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Use Chaos to Build a Stronger Organization

Speaker: Stacey Harris, Chief Research Officer & Managing Partner at Sapient Insights Group

She’ll discuss the emerging trends in the Learning technology market, and how these exciting new approaches to creating micro, adaptive, and personalized content is changing the face of workforce development while creating strong connections to business outcomes.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. How is AI changing workflows and driving functionality? In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference?