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Unfortunately, it does take some effort to rise in the searchengine ranks and appeal to your audience. In this article, I share 8 insider tips to create SEO-optimized eLearning courses that practically sell themselves. You've developed an amazing eLearning experience that is sure to fly off the virtual shelves.
I’m experimenting with AI image tools to create images for my blog posts. This was created in Playground and edited in Affinity Designer. Consensus: AI SearchEngine for Research Curious about the research on a particular topic? Consensus searches research and provides summaries.
WordPress can also be used to host your courses directly, and you own all the content you create. Let’s explore more reasons why you should use WordPress to create and sell online courses. With LearnDash installed, you’re ready to start creating professional, engaging courses in just a few clicks! Website analytics.
Red Deer, Alberta (May 17, 2025) Global eTraining (GeT), the leading provider of online training for the architecture, engineering, construction, manufacturing and geospatial industries, is proud to announce the official launch of GIA – the Global eTraining Intelligent Assistant.
We’ve written a lot about how to create a top-notch course, how to build community, and how to support learners as they move through your program. For them, creating a new page and adding their courses to it is a fairly straightforward process. Create subject pages for different topics, experience levels, or industries.
Creating a course is usually about two things: the content and how it’s delivered. For example, if your course is about teaching people searchengine optimization techniques then when your learners apply the content they should see measurable results. Creating characters and immersing the learner as part of the story.
We’ve talked before about how online education needs to adopt a broad mindset when it comes to creating and distributing content. Online learners can hear about and access your course by many means—email, social media, searchengines—which in the marketing world are often called “channels.”
The other way to build an audience is through SearchEngine Optimization (SEO). If a learner is on Google searching for a course like the one you teach, you will of course want to be at the top of their search results. Otherwise, no: SEO rankings aren’t like search ads. You have to earn your rankings.
Second, searchengines flag keyword stuffing as a negative ranking factor. If they catch you at it, they’ll penalize your page by tanking it to the bottom of their search results, and that’s a black mark that doesn’t go away easily. You might get more traffic, but you’ll immediately turn that traffic away with your bad content.
Tricia Belmonte, a leading local SEO expert and owner of Marketing Senorita , shares why LearnDash is the best choice for creating engaging and effective online courses. The path to finding LearnDash Tricia Belmonte created a course to help clients rank higher on Google Maps and local search.
You’ll receive insights on how to conduct keyword research the right way and craft compelling content that doesn’t get buried under other search results. With the right SEO strategy, you’ll be able to improve your searchengine visibility and drive large amounts of targeted website traffic.
My first post on 12/26/06 explained that I was creating a graduate course on social media for teachers and felt I should “practice what I preach.” My Instructional Design Careers posts also continue to be popular, and are a primary way people find me on searchengines. Tips for Storytelling in Learning.
If you hope to grow traffic to your courses organically, you should be following SEO (searchengine optimization) best practices. Tools like Ahrefs help you find phrases, keywords, and search terms for a course name, along with how difficult it would be to rank each option.
I have been part of several discussions recently that questioned the value of creating courses and delivering formal training. Do you really need to remember if you have a mobile phone and a searchengine always available? Adept search skills are great. You can’t have everything be “just in time.”
At a time when workforces across the globe have moved online and a rocky economy has caused many to search for ways to improve their attractiveness on the job market, e-learning has provided an accessible and flexible solution. Do you want to run a program targeted toward experienced engineers? Analytics, machine learning, and AI.
However, you’d also like to create training materials for your volunteer staff. You could link back and forth from your primary nav and your subdomains, but it’s messy and if you’re having them linked together so much, why would you create a subdomain in the first place?
Whether you’re an educational institution, business, or organization, LearnDash is the backbone for creating, administering, and tracking online courses and training programs. It helps course creators deliver educational content with all the features needed to ensure your student’s success.
You’re creating a video series for your course. However, while many course creators are capable of creating video content, they often get hung up when it comes to distributing it online. However, while many course creators are capable of creating video content, they often get hung up when it comes to distributing it online.
As background, I’ve been focused on creating learning experiences. Similarly, for design my explorations include architecture, software engineering, graphic, product, information, and more. One of the interesting areas comes from computer science, searching through problem-spaces for solutions.
Table of Contents: Exploring the Power of Personalization with AI Recommendation Engines Dynamic Content Delivery Interactive Learning What is an End-to-End Solution for Proposal and Project Cost Management in Publishing? This trend signifies a crucial emerging trend in digital publishing: the need for Voice Search Optimization (VSO).
We’ve been heading down this path for almost 200 years While different scholars will debate the exact chronology, we’ve been headed towards this moment for about 200 years , starting with Ada Lovelace and Charles Babbage , and the first efforts to create “machines that think.” All of us, in other words.)
In the competitive world of online learning, having a well-optimized website is crucial to attract more learners and stand out in searchengine results. SearchEngine Optimization (SEO) can significantly improve your online learning website's visibility and increase organic traffic.
For instance, maybe you thought you were creating a course for learners in their early twenties who are just starting a career, but instead you find you’ve attracted a large group of learners in their forties and fifties who are transitioning from an old career into a new one. Research your audience and learn about their interests.
Creating presentations is another way to think about how to share. Search is a great part of my learning, looking up anything I hear about and don’t know. Duck has become my preferred searchengine, because it’s claim to not track is comforting to me. Duck Duck Go.
First of all there’s the ‘as needed’ searches for specific information. Here I typically use DuckDuckGo as my searchengine, and often end up at Wikipedia. Writing is about creating a narrative around it. Most seeking is two-fold, and mine’s no exception. With much experience, I trust it.
Create buyer personas to guide your marketing strategies, ensuring they resonate with your intended audience. Create valuable content such as blog posts, whitepapers, eBooks, webinars, and videos that demonstrate your expertise and the benefits of your LMS. High searchengine rankings can drive organic traffic.
Create buyer personas to guide your marketing strategies, ensuring they resonate with your intended audience. Create valuable content such as blog posts, whitepapers, eBooks, webinars, and videos that demonstrate your expertise and the benefits of your LMS. High searchengine rankings can drive organic traffic.
Ecosia : An alternative to Google, it’s a searchengine that plants trees! Climate action notwithstanding, Ecosia also does not automatically track your click-behavior, search history and location like Google does. It allows you to easily choose not to personalize your search results. How’s that?
Shopify is a well-known e-commerce platform that allows businesses to create and manage their online store to reach a wider audience. It involves creating an engaging experience that resonates with your audience, from initial discovery to the actual learning process.
Salespeople can’t find it in SharePoint online, so you add a “sales” keyword to the metadata to make it pop up in sales searches more easily. Then you add a link to the sales SharePoint site so it’s easily accessible, even without a search. Manual Search: You’ll always have to manually search for documents when you need them.
A great way for non-profits to connect and educate members and supporters is to create on-demand learning opportunities. But most non-profits aren’t experts in creating online learning. Does the learning technology platform create a group of confused, frustrated learners? Actively search for partnerships. Don’t worry.
Think of creating shareable “daily tips,” how-tos, or quotes from your own material. Sprinkle keywords throughout your website copy so it ranks higher organically on Google and other searchengines. Create SEO-optimized content on your blog and main pages. Consistency is key. Additionally, ensure your site loads quickly.
The site is the world’s second most popular “searchengine” Videos are simply more entertaining than static text, which makes them ideal for online courses. Yet not all videos are created equal. There are simple tools out there for you to use when creating these short and sweet videos.
I have been part of several discussions recently that questioned the value of creating courses and delivering formal training. Do you really need to remember if you have a mobile phone and a searchengine always available? Adept search skills are great. You can’t have everything be “just in time.”
From there, you’ll need to create and manage the translations and make sure your site has a number of technical considerations in place. Your SearchEngine Optimization (SEO) must be ‘on point’ in order to stand any chance of visitors finding your website. Depending on your chosen approach though, this could be a daunting task.
Creating Inclusive Learning Environments Ensuring the user-friendliness of EdTech platforms facilitates equal participation in learning activities by students with varying abilities. Improving SearchEngine Optimization Another positive aspect of conducting accessibility audits for EdTech solutions is improving SEO ranking.
These efforts show that the institution is invested in creating opportunities for students and shaping a supportive environment. This generates more revenue from the broader student population while creating a reputation for excellence that draws future applicants. A branding strategy tailored just for your education brand.
Google is also cracking down harder on sites that don’t have SSL certification, by highlighting that pages are unsecure in their browser search bar (if you’re using Chrome), or by penalizing them in searchengine rankings. Did you create an account quickly for someone with a password like “p4ssW0rd!”
Degreed addresses this challenge with AI-enabled search and discovery tools that help employees pinpoint the right learning resources. Each AI Ready partner adheres to specific data and interoperability standards to support intelligent search, pathing, and instructional design. Pinpoint learning with AI.
However, in order to get more eyes on your school, college or university, you need searchengine presence. Higher Education SEO is important because it can help your school or university to rank higher in searchengine results pages (SERPs), which can lead to increased searchengine visibility and more potential students.
Use Free Content to Introduce New Leads to Your Brand Creating valuable free content is one of the best ways to stand out when promoting your online course on YouTube. In addition to creating free content for your channel, you can also give away a premium lesson for free. Also, it’s a great way to sell naturally.
Keynote is how I create presentations, another way I do, and then share, my thinking. DuckDuckGo has become my goto searchengine (and Brave as my browser, at least on my Mac, awaiting cross-device sync), because I don’t need to spread my data any further than necessary. And searching is a big part of my learning.
Your designers have created an intuitive website, your booking system’s up and running, and you’ve fine-tuned your course portfolio. So why isn’t it creating the impact you thought it would? SEO or searchengine optimization. Organic search. You’ve thought of everything. All you need to do now is wait. The answer?
Bersin by Deloitte discovered people spend upwards to 41% of their day just searching for information they need. Simply because you’ve helped the learning journey to be smooth, and a smooth journey creates more motivated and active learners. hours a week searching for information. Here’s the thing.
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