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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

The similarities are all too obvious: L&D and marketing are both trying to change behavior. By following effective persuasion techniques, marketers convince you to alter your belief and to start a new behavior (or stop an existing one). Just like marketing, L&D also focuses on behavior change (via persuasion).

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Exploring a Global Leadership Approach – Mindset, Behavior and Process

Infopro Learning

The Behavior and Process of Global Leadership. There are a wide range of behaviors and attributes experts suggest global leaders need. These five behaviors are essential for success in global leadership roles.

Behavior 409
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Use Your E-Learning Course to Change Behavior

LearnDash

But learning is also a behavior. If someone signs up for an online fitness course, or for life coaching, or for meditation, they’re trying to learn new behaviors that will replace existing patterns of behavior. Here’s how you can create a course that focuses on behavioral learning.

Behavior 321
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Measuring Sales Behaviors: Best Practices to Drive Best Outcomes

Infopro Learning

When managers prepare for sales training, they often neglect to keep an eye on how well they manage sales behaviors and outcomes.?Effective This blog will cover the behaviors of top sales performers and how organizations can measure sales performance to maximize return on sales investment and create a team with the best sales behaviors.

Behavior 221
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Wake Up Your Customer Education Strategy With a New Approach to Content Sharing

Speaker: Tammy Rutherford, Ian McConnell

With Rustici Software’s Content Controller, Alarm.com easily shares courses across various platforms, has deeper insights into customer behavior, and scales programs beyond teams, companies, and time zones. Hear how Alarm.com simplified their course management while reducing administrative burdens through centralized distribution.

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Changing the Selling Behavior of Your Customer Success Team?

Infopro Learning

Yes, you heard that right – we’re about to dive into the exciting realm of transforming the selling behavior of your customer success team. Define Clear Customer Success Metrics Aligning Performance Metrics with Sales Objectives Changing selling behavior necessitates a shift from transactional to relationship-driven sales.

Behavior 221
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Want to Change Behavior? Give Learners a Nudge

Learningtogo

Want to Change Behavior? Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions About Health, Wealth, and Happiness introduced the term in 2008 as a framework for achieving social change at scale by making tiny, incremental changes in the behavior of a large population. People can’t be forced to change behavior.

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10 Ways to Leverage Buyer Signals and Drive Revenue

Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest.

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Project Team Engagement in the Context of Human/AI Hybrid Teams

The challenge is in deciding whether to adopt an engagement focused leadership style that emphasizes human behavior characteristics such as personalities, or to a task-oriented leadership style that focuses on the work needed to be performed and the tools to be used. The challenge is finding a compromise between the two leadership styles.

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How ZoomInfo Enhances Your ABM Strategy

And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.

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Legendary Presentations: eLearning, Sales Collateral, and Defeating Death-by-PowerPoint

Speaker: Richard Goring, Director, BrightCarbon

That’s the kind of content that engages learners, and develops lasting behavior change. What you (and your learners) want is dynamic, visual, interactive content that’s compelling and memorable. In this session, you’ll see how you can do all of that using only PowerPoint – no, really!

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Why Most eLearning Fails: How to Create eLearning that Gets Results

Speaker: Tim Slade, Speaker, Author, and Creator of The eLearning Designer's Academy

Why knowledge and behavior aren’t mutually exclusive.and more! In this session, you will learn: When to implement a blended learning approach. Why clicking doesn’t make interactivity meaningful. Why good eLearning requires more than instructional design. October 5th, 2021 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT

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Sales Training That Gets Results – With or Without Classroom ILT

Speaker: Mike Kunkle, VP Sales Enablement Services, SPASIGMA

Most sales ILT (instructor-led training) has historically not been very effective, if we consider “effective” to mean “changes behavior, improves results, or produces a ROI.”. However, ILT has always had the best POTENTIAL for fostering behavior change or delivering ROI, if it was the right content, designed well, and implemented effectively.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Learn how capturing buyers’ search behavior in real time can shorten your sales cycle. In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition

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Delivering DEI Training That Drives Real Change

Speaker: Jeffrey Hall, Chief Creative Office of WILL Interactive

We’ll cover the latest research on how to make training that actually delivers attitudinal and behavioral shifts. This webinar will equip you with the resources to search for quality training, implement it, and follow up with your employees in ways that deliver real attitudinal and behavioral shifts.