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Online Marketing for Elearning Part III: Advertising

LearnDash

They would much prefer to continue with their content marketing strategy —and for good reason. And if you use it correctly, online advertising can actually boost your content marketing strategy. By using advertising dollars to promote your content, you can get it in front of more people more quickly.

Market 235
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How to Promote Your Online Courses With Google Ads

learnWorlds

Creators, online coaches, and edupreneurs use search engine marketing in addition to other marketing and sales methods to find success! Online advertising with Google Ads (previously known as Google AdWords ) gives you the opportunity to reach potential customers looking for the eLearning and training opportunities that you offer.

Google 98
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Is the Title of Your Course Killing Your Sales?

LearnDash

A good strategy is to write a description of your students before they take the course, and then write another description of how they are after taking it. An easy way to find out is to brainstorm a few ideas and then start typing them into Google. These provide great insight for what people are actually searching for.

Sales 210
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How You Can Protect Your Course Videos

LearnDash

What you need to remember is that the people searching for freebies are not the people you want as customers anyhow. There are also some subtle strategies you can use to give these people a little “heartburn” which I will to at the end of this article. Set-up a Google alert for your course name.

Video 222
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Search

Tony Karrer

Other Than Google My first recommendation is not to always default to Google. Yes, I personally use Google 95%+ for searching. But I do sometimes jump to other search engines. people search) than to leverage other search engines. It also helps you refine your search before you go into Google.

Search 102
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5 Creative Ways to Market Your eLearning on a Budget

Association eLearning

Hashtags are a fast, free way to gain additional exposure for your tweets, help people search for specific content on Twitter, and can be used in your marketing promotions to drive traffic to your Twitter profile. For even more insights, be sure to check out this article, 7 Tips for Building a Better Hashtag Strategy.

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AI Knowledge Center for CS Teams: End Content Chaos

JoySuite

They need to know the roadmap, the renewal strategy, and the latest feature tweaks—and communicate all that clearly to customers. Decks in Google Drive. That might work when your team is five people, but it falls apart fast as you scale. They need to speak the language of value. Onboarding guides in Notion.