This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Fireside Chat: The LongTail - Signal vs. Noise. The theory of the LongTail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" at the head of the demand curve and toward a huge number of niches in the tail. Music Makes Your Brain Happy - Wired.
found via an article in the Wall Street Journal) turns out that a Harvard professor has found out that the arguments put forward by WIRED editor Chris Anderson in The LongTail, might not be exactly spot on. " Elberse writes that "It is therefore highly disputable that much money can be made in the tail. " Geez.
.” There’s this mass democratization that’s been happening for a long time but it’s really coming into focus. What are your thoughts on just that trend in general and what’s happening right now in terms of the longtail of niches and democratization of media? Thanks for joining us!
” It’s an easy sell, more or less, especially if they haven’t been burned before, but it’s an industry that’s full of a lot of stuff that doesn’t work. The best content ranks for thousands of longtail keywords. Every business owner is like, “Sure. Where do I send the check?”
Troubled Times for Publishers By way of background for this, I think it's instructive to look at what is happening in parallel industries. FYI that's what publishers thought about the musicindustry when it when through it's slide. Publishing happens to be a pretty close parallel to training. Thank goodness that's not us.
We organize all of the trending information in your field so you don't have to. Join 59,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content