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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. What influences you to choose one particular product or service over another?

Market 246
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Digital Content Creation Services That Drive REAL Business ROI!

Hurix Digital

Content has emerged as the backbone of successful marketing strategies. Reflecting this trend, a recent market analysis report highlighted a remarkable surge in the global digital content creation market, which reached an impressive valuation of USD 25.6 Why Invest in Professional Digital Content Creation Services?

ROI 52
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Achieving Retail Excellence Through Custom eLearning Solutions

Upside Learning

The retail sector will only thrive if the right people, knowledgeable, competent, and responsive to changing market needs, are employed. This gap in training can directly impact on customer service, sales, and operational efficiency. A recent study found that 40% of retail employees feel unprepared for work.

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Optimizing eLearning through Custom Content Development Outsourcing in 2023

Infopro Learning

To ensure a successful outsourcing experience, it’s crucial to follow a set of steps that will help you identify the right service provider, define your eLearning needs, and develop an effective communication strategy. The e-learning market in the corporate sector is expected to experience a growth of $44,908.64

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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AI+ in Managed Learning Services: A Game-Changer for Corporate Learning and Development

Infopro Learning

However, combined with Managed Learning Services (MLS), what we at Infopro Learning call “AI + ” for learning can be a game changer, altering how organizations upskill and reskill their talent, supercharge their operations, and fuel business results. What is AI + in Managed Learning Services? from 2023 to 2032.

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Business Benefits of Customer Service Training Programs

Infopro Learning

Investing in customer service training is one of the best ways to increase customer retention and upscale customer satisfaction. But why are customer service training programs essential, and how can they benefit your business? Importance of Effective Customer Service Training. Let us dive in. Positive word of mouth.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey. During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences.

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Localization: Revolutionize Your Global Content Strategy

Speaker: Zak Haitkin, Localization Manager

Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. If you’re addressing customer needs in ways they fully understand and are comfortable with, customers are more likely to buy into your product or service.

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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.