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DevCorner is where we talk about all things software development-related from inside TechSmith. We want projects to catch on and I’ve been fortunate to see that a few times while I’ve been at TechSmith. When Screencast supported quizzing, our marketing team asked to include quizzes on www.techsmith.com. Trials and Iterations.
We like to think that every day is ' Take Your Customer To Work Day ' at TechSmith and our doors are always open to visitors. So, on May 28th, I'd like to invite you in to visit TechSmith in Okemos, Michigan. Ben - From your friends at TechSmith (and me!) - we're wishing you a speedy recovery! You're in our thoughts.
Learn more about how Jessika uses TechSmith Snagit below. Sharing information visually is a matter of “simple marketing,” according to Jessika. It definitely beats writing a letter to someone and never hearing back.”. The post TechSmith Helps Recording Artist Connect with Fans and Producers appeared first on TechSmithBlogs.
asked me to write something about being a Development Manager for TechSmith. Luckily, it was the late 90's, the Dot Com bubble hadn't burst yet and finding a new job was pretty easy if you had marketable skills. Develop a growth plan: TechSmith has a process for all its employees called Professional Development Plans (PDP).
TechSmith is shaping the professional rockstars of the future by investing in students and providing opportunities for them to gain experience and exposure to great projects. TechSmith currently employs 28 interns in six different departments. What are you doing at TechSmith this summer? The atmosphere at TechSmith is amazing.
They are Trainers who saw a need and opportunity, Marketers who want to catch the video marketing wave and keep up with or beat their competitors, and many others in other professions and roles that have an interest or need in video creation. That’s why we are thrilled to announce the launch of TechSmith Academy.
In our Employee Highlight series, we will introduce you to various TechSmith Team Members, or TechSmithies, as we like to call ourselves. First up we have Katie Moore who is part of our Marketing Department. My name is Katie Moore and I’m a senior marketing manager here at TechSmith. How did you hear about TechSmith?
If you attend Daniel’s training in Detroit, Michigan, please email me if you’d like to visit TechSmith’s offices. dappertext was founded by Daniel Park, who is an author, screencasting guru, and TechSmith alumnus. He left TechSmith in 2003 to form dappertext LLC. appeared first on TechSmithBlogs.
Camtasia Studio is a video capture software program available at the TechSmith website. The uses for Camtasia Studio listed there range from marketing and sales presentations to training and help desk videos. To write the file, download and follow this guide: Testing and Troubleshooting with Camtasia Guide. Using Recordings.
There are plenty of commercial screen recording tools on the market today. Jing is an offering from TechSmith, the creators of Camtasia, which provides the most basic screen recording features – 5 minutes long videos, no editing, no system sounds recording, saving only as a.swf file. Available for Windows. webcam recording.
Former TechSmith employee, Daniel Park, is holding several boot camp classes to help users learn about Camtasia, along with loads of useful information about screencasting productivity. dappertext was founded by Daniel Park, who has an extensive background in training, marketing, and multimedia design.
From a function that was undertaken post-purchase, it now replaces some marketing activities. The line between customer education pre-purchase and marketing is somewhat grey. Organizations offering quality educational resources to their customers position themselves as market leaders. Including creating expert communities.
Former TechSmith employee, Daniel Park, is holding a two-day boot camp to help users learn about Camtasia Studio v8, along with loads of useful information about screencasting productivity! dappertext was founded by Daniel Park, who has an extensive background in training, marketing, and multimedia design. What will you learn?
I’m probably not the best person to be writing this post. Here are a couple great examples of runners using the app: Recently, I was asked by our Marketing Research Analyst Stephanie Warnhoff to join more than 30 TechSmith employees at the Lansing Color Run , I was happy to play my “family obligation” card (which was totally legit).
David Bakke runs a small business and writes about money management, technology, and social media on the blog, Money Crashers Personal Finance. The marketing impact, as well as the chance to personalize your business, is indisputable. Generate Your Content Before Shooting.
It is a useful and valuable tool when you want to produce a professional looking marketing video quickly and affordably. It’s unlikely that you’ll have that type of budget, but if your company is ready to invest in video marketing, you will have the tools to produce some amazing marketing videos! Marketing Videos.
Ally Parson acts as Human Resources, Marketing, Customer Relations and more at Café Milano in Washington, D.C. Rather than writing down a long description of what someone would see, I can walk them through each step visually,” said Ally. We did a lot of experimenting with email marketing campaigns,” said Ally. “We
Or perhaps you’ve already started making videos, but you’d like to hear some tips from seasoned digital marketing professionals? Whether you work for a big brand, a small business or yourself, creating a video marketing strategy is a great way to connect customers with your product or service. Want to start creating B2B videos?
We worked with Jay Baer , founder of digital marketing consultancy Convince and Convert and New York Times best-selling author of six books, to bring together a group of expert video creators for a conversational webinar about their top video tips. Write down 50 headlines. It just becomes much more familiar.”.
In the last year, I’ve been working as a technical writer for Joyent writing instructions and creating videos geared towards users of all skill levels. Whenever possible follow some key writing advice: show, don’t tell (so essential it has its own Wikipedia page ). Do I know if a blog post is more successful than a video?
In this episode of The Visual Lounge, Austin Norton (Project Manager) and David Patton (Partnership Marketing Specialist) from TechSmith join host Matt Pierce to discuss the importance of great communication in your team. At TechSmith, it was a case of passing a microphone around and recording the meeting so people can watch it later.
Facebook Live is where you can answer a question like “How to write a mission statement for your business” or “What’s the difference between a vision statement and a mission statement” if you are a business coach. You’ll also be more efficient in your video marketing which will lower your production costs. About the Author.
“Before starting any video, we write down exactly what we want the viewer to take away from the video,” said John. It’s a lot like writing a play.”. Their process is simple: Write down what you want to communicate with your video. Their process is simple: Write down what you want to communicate with your video.
At TechSmith, we are passionate about creating great software and keeping up with the latest technology. You get to be the project manager, designer, QA, developer, marketer, and customer support. You get to be the project manager, designer, QA, developer, marketer, and customer support. It is a big hit at parties.
For many businesses and marketers, this means creating an animated explainer video. Marketers aren’t the only ones saying video makes a difference. In a lot of cases, with just a little know-how, determination, and, of course, a video editor like TechSmith Camtasia , anyone can create a great animated explainer video.
Now, when I encounter that stress, I simply record a short video with Snagit , which is almost always easier than writing things out. Download a free trial of Snagit to start using the tips in this blog post! I work on the TechSmith website. And no one had to write it all out. Easily create screencasts with Snagit!
Before I was hired at TechSmith I wouldn’t have been able to tell you the first thing about how a website works. I’ve only been with TechSmith for 4 years now (the first year in sales) but I’ve established my career as an in-house Search Engine Optimization (SEO) and Marketing Analytics specialist. Google.com/+ChrisBawden.
Because of it, she’s able to stay organized and on top of things, even while running a business, flying across the country to give presentations, and writing books — all the while maintaining her other interests. I use Snagit to more effectively communicate with clients on the marketing they do. Well, you’re in luck!
Today’s post is guest-authored by Phil Nottingham of Distilled, a creative online marketing company. Screencasts can be fantastic marketing content for small businesses—they’re cheap, easy to do and can provide a great return on investment. This idea works the same for video as it does for infographics or blog posts. 557 tweets.
Jessie O’Donnell, TechSmith’s Social Media Coordinator, explains how visuals can enhance how you connect with your customers on social media. Jessie has been with TechSmith for over 20 years, and, for the last 10 years, she’s primarily focused on social media. The social media team was the bridge between those two things.
When we went to Video Marketing World this past year we sat down with some of the best video creators in the industry. Watch to the full, nearly 40-minute interview on TechSmith Academy for free. TECHSMITH: So let’s think about that for a second. where he develops and produces digital content and online media properties.
Ryan Knott, TechSmith’sMarketing Content Specialist, shares why accessibility is so important for all users, including those who have disabilities, and how it can benefit your content in other ways. The best way to write alt text is to think about the context your image is in. Just getting started is the important part.
The rollout of TechSmith Knowmia last fall was very much a driver of that whole strategy. Their high-engagement strategies include creating and sharing videos with TechSmith Knowmia not just for core course content, but to establish a personal presence with students. We’re going to try to leverage that mindset.”. participation.
Emily Weiss, Head of Partner Marketing at Thinkific, has helped hundreds of course creators find what works (or doesn’t work) for them. Emily’s first piece of advice is not to rely on your hunches, “take the time to prove market demand.”. For example, if your blog details a topic’s ‘what’, your course can reveal the ‘how’.
time and writing his very first book report! Lewis - Chelsea, Marketing. The Very Hungry Caterpillar by Eric Carle - Sarah, Marketing. appeared first on TechSmithBlogs. , and I’m fortunate to get to re-live that excitement with my kids. But who says you have to stop there?
It is a useful and valuable tool when you want to produce a professional looking marketing video quickly and affordably. It’s unlikely that you’ll have that type of budget, but if your company is ready to invest in video marketing, you will have the tools to produce some amazing marketing videos! Marketing Videos.
We’ve written a lot on this blog about the importance of pre-shoot preparation, such as scripting and storyboarding. You can even take TechSmith Academy courses on these very topics. Take an example from a recent shoot: Here at TechSmith we recently completed a day-long shoot with marketing guru Jay Baer.
You COULD write your thoughts in an email and send it along to the team, which might look something like this: Hey everyone! First, it took me less time to grab a quick screenshot and mark it up than it did to write out the numbered list of changes. Skip writing pages of notes. The new homepage looks AMAZING! Better emails.
If you’ve ever written public-facing anything, or “copy”, as we call it in the marketing world — whether it’s an internal email or a public-facing blog post — you want to believe that people meticulously read every. This custom graphic was created to accompany a blog post about ordering video editing operations. Conclusion.
Generally speaking, be concise and write with an active voice. To learn more about how to write in the active voice, check out this writing resource published by Duke University. That means you have to pay attention to how search engines catalog and rank pages, and write your help articles with that in mind.
Learn the ins and outs of Facebook and Instagram marketing? 6 Boost Website Traffic: SEO and Paid Marketing For The Win! 7 The Power of Content Marketing. Matthew Pierce , Learning & Video Ambassador at TechSmith Corporation. and Facebook Marketing expert. Build a recognizable and easily relatable brand?
As a result, some changes to the algorithm have taken place over the past couple of years, which have left marketers scrambling to receive the reach they once enjoyed for free. billion people use Facebook daily, this creates an unprecedented opportunity for marketers to get their video content in front of potential customers.
Remember 10 years ago when marketers suddenly realized that they needed to use images in their Facebook posts? Here is my three-step approach to adding captions with my favorite tool and the host of this blog, TechSmith Camtasia. Marketers going big are doing better. Social media video has stopping power. You’re all set.
Resource Type: eLearning Company Blog. Aurion Learning is a blog written by eLearning experts who use unusually creative techniques to help the company’s clients find a solution to L&D challenges. Camtasia by Techsmith. Camtasia’s blog has straightforward tips that really help. Cathy Moore’s blog aims to do just that.
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